Can your small business adapt to the unexpected? 2020 was an exemplary case of circumstances forcing traditional brick-and-mortar businesses to adjust or die. It still speaks to the need for companies, including ecommerce and digital-based
Generating leads in government contracting requires just as much, if not more, creativity as B2B opportunities. Indeed, GovCon businesses that target audiences only when needs arise miss opportunities to get their foot in the door.
Small and mid-sized businesses around the world rely on digital marketing agencies. Since these businesses lack in-house marketing experts, they need agencies to attract new customers. Yet despite marketers’ critical function, companies may sever ties
At first glance, digital marketing may seem subjective—after all, what resonates with one customer may not resonate with another. Yet determining your business’s success online calls for metrics, and internet marketing services have objective measurements
Machine learning (ML) and artificial intelligence (AI) are revolutionizing how businesses measure the success of their online marketing campaigns. Since most of the proverbial buyer’s journey now occurs online, web analytics are more critical than
Almost all businesses and their personnel now recognize the power of running popular social media profiles. Indeed, 45% of the most viewed Instagram Stories come from business accounts. Moreover, businesses can build brand visibility—and gain
Generating leads remains a priority for businesses that rely on digital marketing. Yet many organizations have yet to develop a cohesive digital marketing strategy, though doing so could deliver better results. Rather than follow the
The technology world was rocked near the end of 2022 by the public debut of ChatGPT, a chatbot developed by OpenAI. Although chatbot programs—including Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana—have existed for many years,
While the global economy remains in a state of flux, so too must organizations’ marketing strategies. Doing so requires the willingness to change tactics and keep ahead of competitors while continuing to reach potential customers.
In the midst of some very difficult local economic trends here in the DC and Northern Virginia DMV region, we’ve collected through the WestXDC social business community a number of great tips and insights to
