Given the wave of AI advancements announced during 2023, we can expect further breakthroughs in the coming year that will impact numerous industries. In B2G marketing, for example, AI has the potential to foster more
Among Google’s ubiquitous marketing applications is its dynamic business listing feature, Google Business Profile (GBP). Formerly known as Google My Business (GMB), GBP is available to all organizations and allows a company’s owner(s) and employees
As artificial intelligence and AI-powered tools like ChatGPT prove their utility in daily workplace operations, their potential to revolutionize the Government Contracting (GovCon) sphere will grow more apparent. ChatGPT is an AI-powered large language model
The technology world was rocked near the end of 2022 by the public debut of ChatGPT, a chatbot developed by OpenAI. Although chatbot programs—including Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana—have existed for many years,
While the global economy remains in a state of flux, so too must organizations’ marketing strategies. Doing so requires the willingness to change tactics and keep ahead of competitors while continuing to reach potential customers.
8.5 billion Google searches are processed daily—about 98,000 searches per second. Given those numbers, getting your business’s website noticed can seem daunting. Yet SEO and Paid Ads or Pay-Per-Click (PPC) marketing offer viable strategies to
Despite the similarities in their goals, B2G marketing methods and attitudes are distinct from those of B2B and B2C. For instance, GovCons tend to identify their specific prospects—and where to acquire them—before implementing their marketing
Marketing is not a one-size-fits-all endeavor. Thus, tailoring marketing strategies to your business’s unique brand and mission must be an ongoing effort. You have a business because you want to make a difference and give
Business owners should track how they spend their marketing budgets. Doing so allows you to investigate how to allocate funds and avoid directing users to an outdated and dysfunctional website. Your website should be your
Whether they actively promote it or not, every company has a brand. Some brands suggest excellence because of their company’s outstanding products or services. Others may achieve notoriety for poor-quality work. However, establishing a positive
