Pinterest algorithm updates happen so frequently, it can be overwhelming to keep up with it on top of the plethora of changes in the social media realm. In an effort to diversify the type of content users see, Pinterest’s developers have created an algorithm that utilizes a user’s previous behavior to build their home feed with fresh, or never-seen-before content.
To ensure you’re keeping up with Pinterest updates and successfully growing your business’ reach, you must manage social media campaigns on a consistent basis. While this can eat a lot of business owners’ time, many reach out to digital marketing agencies, like KME.digital, for assistance.
Make sure you’re not getting left behind with the latest Pinterest features below:
Visual Search
With its new learning-powered visual search tool called “Complete the Look,” Pinterest can recommend products based on the characteristics of images a user has searched for or saved. This presents an opportunity for brands to be seen by consumers in a relevant, useful way as users browse for looks that complement their initial search.
Catalogs
Pinterest launched its Catalogs feature to give advertisers a new way to showcase their products. By claiming their domain on Pinterest, merchants can create a full product catalog on the site, which can then be used to generate product Pins and organize product groups to promote through Pinterest’s Shopping Ads.
Self-Serve Shopping Ads
In August 2019, Pinterest gave advertisers the ability to launch Shopping campaigns via Ads Manager. Additionally, with shopping ads marketers can tag products in ‘Shop the Look‘ posts to create shoppable Product Pins.
KME.digital in Fairfax, VA – Surge Your Social Media Marketing Efforts to New Heights!
Managing your social media presence takes a lot of time and effort. Our team at KME.digital understands that you may not have time to learn how to create social media campaigns that reflect your business and get seen by your target audience. Not to mention, getting users to engage with the content you post can also be another hurdle in itself. But this is where our social media marketing experts can assist you. Contact us at (703) 585-3321 to see if we’re the best fit for your business!