As shocking as it may seem, about 97% of first-time visitors to your website leave and never return. However, you can improve that percentage with a retargeting campaign, which can attract bygone visitors back via relevant ads. Indeed, retargeting campaigns are essential to all successful businesses’ marketing strategies. No matter your business goals, a professionally implemented retargeting campaign can help build brand awareness, promote offerings, bolster customer loyalty, and boost conversions.
KME.digital creates comprehensive marketing campaigns for companies in Washington, DC, and beyond. We also offer a host of digital marketing services, including SEO, social media, web design, and more. Moreover, we design custom digital marketing solutions for each of our clients. Grow your digital presence with the help of our marketing experts and contact us at (703) 585-3321.
Below, we offer 4 reasons that your marketing efforts should include a retargeting campaign:
1. Building Brand Awareness
Consumers want to recognize a brand before they buy from it. Indeed, some statistics suggest potential customers need at least 7 exposures to a company’s message prior to purchasing from them. So, retargeting campaigns keep your brand in the minds of potential customers, where they digest your message and build familiarity with your company.
To do so, these campaigns show relevant ads to potential customers online. Display ads powered by Google Display Network reach over 90% of Internet users across more than 2 million websites. You can also reach potential customers through Facebook and LinkedIn Ads, though their display network are distinct from Google Ads. Effective digital marketing reaches a hyper-relevant audience and provides them a seamless path back to your website.
2. Promoting Products & Services
Retargeting also allows you to showcase your best-selling products and services. Doing so encourages customers to return to your website and purchase them. Whether you want to move product inventory or meet a quota for a certain service, retargeting is a low-cost, low-effort method of showcasing surplus offerings to potential customers.
Furthermore, retargeting campaigns present opportunities to upsell and cross-sell your current customer base. Doing so leads to a higher average order value (AOV) and customer lifetime value (CLV), increasing top-line sales.
Retargeting can also promote new products and services. Test the product-market fit of a new offering among the best audience available—your existing customers. Once you’ve achieved proof of concept, you can boost your campaign across all channels.
3. Bolstering Customer Loyalty
The 80/20 rule—or Pareto Principle—states that 80% of your business comes from 20% of your customers. Yet many companies focus on reaching new customers rather than nurturing their existing ones.
Retargeting entails reaching out to people who have some familiarity with your company or are already paying customers. Therefore, a byproduct of such campaigns—beyond building awareness—is bolstering loyalty among this population. Although some loyalty can arise from excellent products and services, a larger part stems from repeated exposure.
4. Driving Conversions
Conversions are the ultimate goal of any marketing campaign. According to Google, integrating retargeting into a marketing strategy can help any business increase sales by as much as 50%. By focusing on your existing customer base—rather than just finding new customers—you can reach those who’ve abandoned the purchase process, move them down the funnel, and prompt them to convert.
Turning lost visitors into customers increases the ROI of your ads. Moreover, automating these ads will recapture lost customers in the background while you focus on other aspects of your business.
Best of all, retargeting comes at a lower cost than many other types of marketing campaigns. You can increase top-line sales without impacting your bottom-line profitability.
Powerful Retargeting Campaigns for Washington, DC, Companies
KME.digital strategizes and implements effective retargeting campaigns for businesses in all industries. As a leading digital marketing company in Washington, DC, we’re capable of running a retargeting campaign that not only boosts awareness and customer loyalty but also drives conversions. Help your company become undeniable with a deep-rooted and far-reaching digital presence. Contact our digital marketers today at (703) 585-3321.