8 Recommendations for Marketing Successful KickStarter Campaigns – A Case Study
This is some professional perspective and analysis regarding a recent campaign to raise donation capital through crowd sourced funding tools available on KickStarter. At the end of the day, the campaign was not funded, and didn’t reach its goals (From $100K to $1M). Not that it didn’t have a chance, and wasn’t backed by some very savvy and knowledgeable product designers/developers – the failure was all about Marketing 101 – in particular, online, interactive Marketing 101 for crowd sourced fundraising campaigns on Kickstarter.
If you’d prefer not to read further, here’s the simple takeaway – include professional marketing experience and planning for your campaign, before the campaign (unless you already know it’s totally kick-ass, from others…).
Read further about this Kickstarter crowdsourced funding marketing case study …..
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