Machine learning (ML) and artificial intelligence (AI) are revolutionizing how businesses measure the success of their online marketing campaigns. Since most of the proverbial buyer’s journey now occurs online, web analytics are more critical than
An essential part of digital marketing SEO strategies, SEO keyword research reveals the queries that audiences type into search engines to find businesses and/or information. This knowledge can help guide your content strategy, allowing you
Among Google’s ubiquitous marketing applications is its dynamic business listing feature, Google Business Profile (GBP). Formerly known as Google My Business (GMB), GBP is available to all organizations and allows a company’s owner(s) and employees
Users in today’s competitive social media landscape receive a barrage of product options and information. Many brands fail to connect with an audience because of this content overload, becoming lost in the noise. Nevertheless, a
Among the primary goals of small business owners are to reach new customers and maintain an active customer base. Achieving these ends requires investing in a marketing strategy with proven ROI so you can achieve
Where can you find a reliable dentist nearby? What’s the best Chinese food in your area? Is the rash on your neck a symptom of something serious? These queries, and more, prompt 93% of online
Pay-Per-Click (PPC) advertising platforms allow businesses to secure prominent positioning in search engine results. However, they cannot guarantee search engine users will click on or convert through those ads. Indeed, many users visit search engines
The defining Playbook for B2G digital marketing, GovCon marketing techniques for BD, Sales, Capture and Marketing to the Government is here – from KME.digital, Virginia’s premier B2G digital marketing and communications firm.
It takes less than a second for an individual to decide whether to stay on a website. So, how do you convince visitors that yours offer something unique, compelling, and worth their time? An organized
