Among the primary goals of small business owners are to reach new customers and maintain an active customer base. Achieving these ends requires investing in a marketing strategy with proven ROI so you can achieve
Where can you find a reliable dentist nearby? What’s the best Chinese food in your area? Is the rash on your neck a symptom of something serious? These queries, and more, prompt 93% of online
Pay-Per-Click (PPC) advertising platforms allow businesses to secure prominent positioning in search engine results. However, they cannot guarantee search engine users will click on or convert through those ads. Indeed, many users visit search engines
The defining Playbook for B2G digital marketing, GovCon marketing techniques for BD, Sales, Capture and Marketing to the Government is here – from KME.digital, Virginia’s premier B2G digital marketing and communications firm.
It takes less than a second for an individual to decide whether to stay on a website. So, how do you convince visitors that yours offer something unique, compelling, and worth their time? An organized
When Google sunsets the perennially popular Universal Analytics (UA) on July 1, 2023, it will mark the end of an era. UA has been the go-to website analytics platform since 2012, after all. Yet a
Almost all businesses and their personnel now recognize the power of running popular social media profiles. Indeed, 45% of the most viewed Instagram Stories come from business accounts. Moreover, businesses can build brand visibility—and gain
Generating leads remains a priority for businesses that rely on digital marketing. Yet many organizations have yet to develop a cohesive digital marketing strategy, though doing so could deliver better results. Rather than follow the
Although a cost-effective and proven tool for many businesses, Pay-Per-Click (PPC) advertising has become universal within the digital realm. Popularity has come at the expense of novelty and efficacy, as competitors now leverage PPC’s capabilities
