About Compass Advocacy
Compass Advocacy is a family of businesses (with expertise in government relations, public relations, and law) that can work independently or synergistically to meet clients’ needs. The organization’s primary goal in partnering with KME.digital was to enhance online visibility and increase qualified organic traffic.
Our SEO Strategy
KME started these initiatives with a comprehensive site audit, identifying areas of opportunity to enhance through search engine optimization (SEO) tactics. This tailored SEO strategy incorporated all facets of SEO, as described below:
Research & Analysis
Conducted comprehensive site audit including competitor research, keyword research, and a content gap analysis to inform our overall SEO strategy.
Technical SEO
Monitored site performance on all devices, ensured crawlability and indexability for all pages, identified broken links, and set up redirects as needed.
On-Page SEO
Developed new site content, improved keyword visibility for existing site content, optimized metadata for all pages, and implemented an improved internal linking strategy that enhances user experience.
Off-Page & Local SEO
Optimized Google Business Profiles, conducted backlink outreach, and disavowed toxic domains and links to help boost domain authority.
Our Results
Within 5 months of starting our SEO services, Compass Advocacy saw a Domain Authority increase from 5 to 12 thanks to our backlinking strategy, a 63.2% increase in page views and a +589 rise in organic keyword rankings.
Increase in site users from organic search
Increase in total site users
Increase in impressions on Google search results
