About Northern Virginia Landscaping

Northern Virginia Landscaping integrates all aspects of landscape care to improve their customer’s greenery. They are a full-service landscaping company based in the DC Metropolitan area. They stand out by providing an easy, hassle-free service from start to finish.

Nova Landscaping

The Challenge

Before partnering with KME, Northern Virginia Landscaping’s marketing campaigns failed to generate the leads that its staff hoped they would.

Ibi, the owner of Northern Virginia Landscaping, faced a market saturated with landscaping professionals, and his company lacked a robust digital presence.

Their previous website had many issues that held it back:

  • Slow loading speeds
  • Unclear & inaccessible contact form
  • Insufficient imagery showcasing projects

Before Website Redesign


Services Provided

  • Website Design
  • Search Engine Optimization
  • Content Generation
  • Web Analytics

After Website Redesign


increase in phone calls


increase in form submissions


decrease in bounce rate

Our Solution

Since partnering with KME, Northern Virginia Landscaping has seen an 87% increase in the number of phone calls received. Additionally, the company turned off all paid advertising after a year because it reached its full work capacity. Northern Virginia Landscaping now sees most website visitors coming from organic search.

Other improvements include:

  • 193% increase in organic contact form submissions
  • 25% decrease in the website bounce rate

Ibi has retained our services for over 5 years due to our consistent professionalism, expertise in SEO, web design and development, as well as expanding his digital presence.

After Website Redesign

Nova Landscaping After
Before After Northern VA Landscaping Slider BeforeNorthern VA Landscaping Slider After

Before / After Interactive Slider

Given visitors’ desire to see the company’s work, our web design team suggested that Northern Virginia Landscaping add before & after project images with interactable sliders to their website. Doing so would allow potential clients to interact with the webpage and see how the company transformed other customers’ landscapes.

Once implemented, this page consistently ranked (and continues to rank) in the top 5 most visited pages on the website. Visitors spend an average of 3 minutes and 12 seconds engaging with the images and sliders.


Ibi Pashaei, Owner

“I had KME work on building my website for my landscaping company. They have a really cool team of people to help you build your website. Their staff is very up to date and knowledgeable. Highly recommend them. My website looks awesome.”

Mockup SVG

Let our Design & Development team help improve your website.