About Le Bledo Eatery
Le Bledo Eatery has been serving authentic Vietnamese dishes in Springfield since 2017. Known for its flavorful pho, bánh mì, and Vietnamese iced coffee, the eatery is a local favorite for traditional cuisine with a modern twist. They offer dine-in, catering, and a food truck, making their delicious offerings accessible for any occasion.
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Our Strategy
Before collaborating with KME, Le Bledo Eatery had an outdated and incomplete website that was difficult to navigate and didn’t reflect the quality of their food or service.
We refreshed the site with a modern, user-friendly design that clearly highlights the three key facets of their business: dine-in, catering, and the food truck. In addition to redesigning the website with intuitive navigation and clear calls to action, we optimized their SEO and captured custom photography and video to elevate their social media and help customers easily explore the menu, place catering requests, or book the food truck.

Key Services (2024)
- Website Design
- SEO
- Social Media Strategy
Our Results
in views from Google Business Profile year-over-year
in engaged sessions since last quarter before KME
in website views since last quarter before KME
Site Redesign
BEFORE

AFTER

Organized Menu
We enhanced the menu layout by adding a sticky sidebar, making it easy for users to jump to specific sections of the longer menu. A clearly labeled allergy key now sits below the sidebar, with icons that correspond to items throughout the menu for quick reference. Add-ons are grouped into a single, organized box instead of being repeated under each item, and the new two-column format reduces scrolling, making the menu easier to browse.

Simplified Ordering
We implemented specialized ordering forms on the catering and food truck pages to streamline the request process for customers while ensuring the restaurant receives all the necessary details to fulfill each order efficiently.

