About Steelhead Productions
Steelhead Productions is the DMV’s premiere Halloween haunt and Holiday Lights production team. In the fall of 2021 Steelhead Productions approached KME.digital to assist with the online marketing efforts of their nationally recognized haunt.
Our Strategy
After reviewing Steelhead Productions online presence and evaluating other local competitors and event alternatives, KME proposed a strategy of paid advertising, organic social media management, and search engine optimization to assist in driving users to the website to learn more about Steelhead Productions’ attraction and purchase tickets.
Key Services
- Social Media
- Backlinking
- Content Generation
- SEO
- PPC
Our Results
in users tied to social media efforts
in ticket purchases related to social media efforts
in ticket purchases associated with our paid advertising efforts
Our Solution
At the conclusion of the season, KME ran a comparison of site traffic and conversions tied to the site’s online marketing channels (paid, social, organic, etc.). We found that the site recognized a 13% increase in organic search users, 23% increase in paid ad users, and 143% increase in users tied to social media efforts.
More impressively, conversions increased across the board. We saw a 62% increase in ticket purchases tied to organic search, a 130% increase in ticket purchases related to social media efforts, and a 137% increase in ticket purchases associated with our paid advertising efforts.
Proven Growth, Trusted Results.
“I really appreciate your partnership and everything you guys do. I see the work you guys are putting in and it is making an impact on our business”