KME.digital Blog

B2G Digital Marketing Agency Washington DC

How to Use Account-Based Strategies for B2G Marketing

An integral part of the B2B toolbox for decades, account-based marketing (ABM) is a strategy for building client-specific campaigns. Yet ABM’s potential for success goes beyond civilian enterprises. Government contracting marketers can also employ its

Read More »
Digital Marketing Agency Northern VA

Why Businesses Leave Their Marketing Agencies

Small and mid-sized businesses around the world rely on digital marketing agencies. Since these businesses lack in-house marketing experts, they need agencies to attract new customers. Yet despite marketers’ critical function, companies may sever ties

Read More »
web analytics services Loudoun VA

The Role of Machine Learning and AI in Web Analytics

Machine learning (ML) and artificial intelligence (AI) are revolutionizing how businesses measure the success of their online marketing campaigns. Since most of the proverbial buyer’s journey now occurs online, web analytics are more critical than

Read More »