Since the change in federal administrations, agencies have faced increasing pressure to demonstrate fiscal responsibility and transparent spending in their operations. This injunction, driven by the Department of Government Efficiency (DOGE), has refocused government procurement
Celebrating KME.digital’s Federal WOSB Certification We’re thrilled to announce that KME.digital has achieved its Federal Women-Owned Small Business (WOSB) certification! This milestone builds on our existing Virginia DBE SWaM status and reflects over 20 years
KME.digital now offers government contracting proposal, capture and marketing services, in a unified and affordable lifecycle of B2G, expert services. To expand capabilities of smaller, set-aside companies, and optimize delivery within large company growth teams.
Generating leads in government contracting requires just as much, if not more, creativity as B2B opportunities. Indeed, GovCon businesses that target audiences only when needs arise miss opportunities to get their foot in the door.
An integral part of the B2B toolbox for decades, account-based marketing (ABM) is a strategy for building client-specific campaigns. Yet ABM’s potential for success goes beyond civilian enterprises. Government contracting marketers can also employ its
Given the wave of AI advancements announced during 2023, we can expect further breakthroughs in the coming year that will impact numerous industries. In B2G marketing, for example, AI has the potential to foster more
The defining Playbook for B2G digital marketing, GovCon marketing techniques for BD, Sales, Capture and Marketing to the Government is here – from KME.digital, Virginia’s premier B2G digital marketing and communications firm.
As artificial intelligence and AI-powered tools like ChatGPT prove their utility in daily workplace operations, their potential to revolutionize the Government Contracting (GovCon) sphere will grow more apparent. ChatGPT is an AI-powered large language model
Despite the similarities in their goals, B2G marketing methods and attitudes are distinct from those of B2B and B2C. For instance, GovCons tend to identify their specific prospects—and where to acquire them—before implementing their marketing
As we head into 2023, uncertainty abounds for our industry. Even now that mid-term elections are largely settled, we must ask: where and how much will the government be spending? What new executive orders can
