Marketing to the government is difficult, by design. The taxpayer’s money must be spent very carefully. Working through acquisition strategy, market research, bid preparation – government procurement teams need to maintain objectivity and compliance alignment, yet cast the widest possible net for cost-effective solution options to their needs. Selling to these folks isn’t at all […]
Quick #GovCon note: Reviews are coming in fast and furious on the beta.sam.gov upgrade from FedBizopps – not all good. This is where the Federal government posts all department, agency and office procurements and acquisition status. Tools like Capture2Proposal are available for finding and tracking federal government contract opportunities, and experts there have provided this […]
Most GovCon companies understand there’s a good deal of marketing and branding necessary, to set the market space and attract attention from both the Government and Primes doing market research, looking for your goods and services. We find that the “marketing” aspects of the Shipley business development lifecycle / capture management process, are typically under-served […]
The Federal government contractor’s community (a.k.a. GovCon) has been maturing the process and tools used to develop, find and win more government leads and contracts for a very long time. The Govcon capture management process in particular is now a well-understood strategy, taking advantage of Internet tools, resources and data accessibility to maximize collaborative success […]
