Google alone processes over 8.6 billion searches daily, offering businesses countless opportunities to reach their audiences. Yet search engines must perceive business websites as credible and relevant to appear at the top of a search
An essential part of digital marketing SEO strategies, SEO keyword research reveals the queries that audiences type into search engines to find businesses and/or information. This knowledge can help guide your content strategy, allowing you
Among Google’s ubiquitous marketing applications is its dynamic business listing feature, Google Business Profile (GBP). Formerly known as Google My Business (GMB), GBP is available to all organizations and allows a company’s owner(s) and employees
Where can you find a reliable dentist nearby? What’s the best Chinese food in your area? Is the rash on your neck a symptom of something serious? These queries, and more, prompt 93% of online
8.5 billion Google searches are processed daily—about 98,000 searches per second. Given those numbers, getting your business’s website noticed can seem daunting. Yet SEO and Paid Ads or Pay-Per-Click (PPC) marketing offer viable strategies to
Domain authority (DA) may sound like an ambiguous buzzword, but it’s a substantial—and critical—metric to follow. Combining a diverse array of measurements that Google assigns to websites, DA boils down a website’s performance in search
While the fundamental benefits and principles of SEO remain set, the specifics of its application evolve every year. For instance, Google will replace its Universal Analytics metrics with those of Google Analytics 4 in 2023,
Google applies core web vitals—including each page’s loading speed and ease of navigation—to measure users’ experiences with websites. It then factors those scores into its rankings in search results. Thus, you have good reason to
Recent changes in the digital marketing industry have had a major impact on search engine optimization (SEO) strategies. For instance, post-omicron consumer buying behaviors have boosted “near me”-type searches and conversion rates between local shoppers
Digital marketing can increase your business’s reach by advertising your services and engaging potential customers. But to ensure the success of these steps, seek a professional digital marketing agency to develop, implement, and analyze your
