Private business’ and nonprofit organizations’ marketing goals may seem somewhat contrary at first. The former generates revenue to grow an organization, while the latter raises awareness for and action around a cause. Yet nonprofit marketing
An outlet of ever-increasing importance, social media marketing has grown integral to a successful campaign. Yet haphazardous posting can squander time and resources while producing less-than-desirable results. Instead, social media managers must carefully plan and
Users in today’s competitive social media landscape receive a barrage of product options and information. Many brands fail to connect with an audience because of this content overload, becoming lost in the noise. Nevertheless, a
Almost all businesses and their personnel now recognize the power of running popular social media profiles. Indeed, 45% of the most viewed Instagram Stories come from business accounts. Moreover, businesses can build brand visibility—and gain
Generating leads remains a priority for businesses that rely on digital marketing. Yet many organizations have yet to develop a cohesive digital marketing strategy, though doing so could deliver better results. Rather than follow the
Think about the companies you follow on social media platforms. Do they have impactful pages? Do they boast high audience engagement? All successful companies dedicate time and funds to at least one social media platform—and
Marketing is not a one-size-fits-all endeavor. Thus, tailoring marketing strategies to your business’s unique brand and mission must be an ongoing effort. You have a business because you want to make a difference and give
Many benefits come with developing and nurturing your brand through social media. It allows you to interact and communicate directly with your customers and prospects. And it also allows you to organically reach new audiences,
Businesses around the world have the capability to easily connect with their target audience by posting to Twitter. With new updates occurring often, it can be challenging to stay on top of your A-game as
Pinterest algorithm updates happen so frequently, it can be overwhelming to keep up with it on top of the plethora of changes in the social media realm. In an effort to diversify the type of
