It’s 2017, and Retargeting isn’t expensive. As I write this, I’m sitting on the Acela Express from Washington, D.C. to New York. A colleague and I are heading to Google’s Advanced Audience Lab to discuss and train on RLSA (Remarketing Lists for Search Ads) technology. I’m looking forward to the event, and to a drink […]
Relevance Drives Engagement: Target Location and Win It’s 2017, and the future is definitely here. Real life hoverboards, drone delivery, in-home artificial intelligence, and self-driving cars are all very real. Given these advancements in practical tech, it’s no wonder that advertisers the world over are taking advantage of widely available location data in order to serve […]
In this day and age, most companies’ target demographic owns a cellphone or tablet, and mobile visits to top sites accounts for 56% of all internet traffic*. Everything is going mobile, and in order to remain competitive, your mobile website must adapt to this change. There are four things that every mobile website should feature […]
Facebook is the advertising platform of the future. On a daily basis, 1.13 billion active users visit the social network, and these daily users account for 66% of monthly active users*. This means that not only are Facebook ads reaching a large audience, they are also reaching an engaged audience. If you decide to pay […]
A great way for a small business to establish presence in the market is through the development of an optimized mobile website. Developing a mobile website is one of the first things a business should do if they are attempting to expand their outreach. There is a debate on whether a mobile website or an […]
Recent presentation given by Ted McLaughlan, regarding the Big Data Community in Northern Virginia – highlighting Oracle, the Northern Virginia Technology Council (NVTC) Big Data & Analytics Committee (KME.Digital, Sponsor), plus local Universities including GMU & UVA. Oracle/GMU Big Data Symposium – Ted McLaughlan, Oracle Enterprise Architect US Federal Government Group from GMU-TV on Vimeo.