Why Aren’t You Using Retargeting?

by in PPC, Technology August 25, 2017

It’s 2017, and Retargeting isn’t expensive. As I write this, I’m sitting on the Acela Express from Washington, D.C. to New York. A colleague and I are heading to Google’s Advanced Audience Lab to discuss and train on RLSA (Remarketing Lists for Search Ads) technology. I’m looking forward to the event, and to a drink […]

Creepy Amazon Tech, Hidden Settings, & Snapchat: Location Targeting Updates

by in PPC, Technology July 7, 2017

Relevance Drives Engagement: Target Location and Win It’s 2017, and the future is definitely here. Real life hoverboards, drone delivery, in-home artificial intelligence, and self-driving cars are all very real. Given these advancements in practical tech, it’s no wonder that advertisers the world over are taking advantage of widely available location data in order to serve […]

Oracle – GMU Big Data Symposium – Joining the Big Data Community in Northern Virginia

by in KME News, Technology January 28, 2016

Recent presentation given by Ted McLaughlan, regarding the Big Data Community in Northern Virginia – highlighting Oracle, the Northern Virginia Technology Council (NVTC) Big Data & Analytics Committee (KME.Digital, Sponsor), plus local Universities including GMU & UVA. Oracle/GMU Big Data Symposium – Ted McLaughlan, Oracle Enterprise Architect US Federal Government Group from GMU-TV on Vimeo.