Google has dominated the search engine market for so long that its name has become eponymous for online research activity (as in “Just Google it”). Nevertheless, Microsoft’s Bing has seen steady usage growth over the
Over the past year, an influx of AI Writers released has made this remarkable technology both commonplace and ineffective. Content generators’ broad availability has spoiled its advantages for content marketing strategy and SEO. Yet talented
Given the wave of AI advancements announced during 2023, we can expect further breakthroughs in the coming year that will impact numerous industries. In B2G marketing, for example, AI has the potential to foster more
Among Google’s ubiquitous marketing applications is its dynamic business listing feature, Google Business Profile (GBP). Formerly known as Google My Business (GMB), GBP is available to all organizations and allows a company’s owner(s) and employees
It takes less than a second for an individual to decide whether to stay on a website. So, how do you convince visitors that yours offer something unique, compelling, and worth their time? An organized
When Google sunsets the perennially popular Universal Analytics (UA) on July 1, 2023, it will mark the end of an era. UA has been the go-to website analytics platform since 2012, after all. Yet a
Almost all businesses and their personnel now recognize the power of running popular social media profiles. Indeed, 45% of the most viewed Instagram Stories come from business accounts. Moreover, businesses can build brand visibility—and gain
Although a cost-effective and proven tool for many businesses, Pay-Per-Click (PPC) advertising has become universal within the digital realm. Popularity has come at the expense of novelty and efficacy, as competitors now leverage PPC’s capabilities
From local services to worldwide organizations, successful businesses rely on effective websites. The efficacy of such websites depends upon their responsive design, engaging content, clear organization, and smooth functioning. In this effort, no “set it
Despite the similarities in their goals, B2G marketing methods and attitudes are distinct from those of B2B and B2C. For instance, GovCons tend to identify their specific prospects—and where to acquire them—before implementing their marketing
