Over the past few years, a rush of new digital platforms have become available to the public. These communication channels—largely social-media-based—offer internet marketing service providers a fresh means for reaching their audiences. However, new or trendy platforms often falter or fail without warning, negating the marketing efforts and investments of users. Proven channels, on the other hand, offer reliable reach, conversion rates, and ROI. In the digital marketing world, email marketing is one such tried-and-true method.
For strategic inbound marketing services in Washington, DC, turn to KME.digital. We are among the top digital marketing teams in the region and work with businesses throughout the DMV. Our company provides award-winning graphic design, web development, PPC, social media, and more. We provide all clients with monthly contracts and complete transparency so that they can maintain control of their marketing strategy. Contact us today to learn more and ask for a digital evaluation.
Below, we discuss why email marketing remains an effective method of reaching customers:
Reach
The deluge of digital platforms and opportunities has complicated the marketing field. Businesses must now determine which avenues best serve their messaging then customize that messaging to stand out from their competitors. However, even before they craft messaging, they must identify a communication channel with reach.
Market technology research indicates that there will be 4.1 billion email users by the end of 2021. The user counts for Facebook–1 billion–as well as Twitter–255 million–pale in comparison. Thus, email marketing offers the largest population of potential customers.
Delivery
In marketing your brand to potential customers, you must also consider how–or if–your messaging reaches them. If your business shares content on its Facebook account, for instance, just 2% of your page’s fans will see your posts. Indeed, the company designed its platform’s algorithm to restrict the appearances of business posts.
However, research shows that 90% of emails reach their proper recipients. Thus, a newsletter from your business’s website has a much better chance of capturing clients’ attention than a Facebook post. Moreover, email marketing materials go to individuals who signed up for them or made a previous purchase on a website. These people want to hear from you.
Conversions
Many marketers and business owners measure the success of their efforts by the conversions they produce. While “conversions” may refer to increasing leads, making sales, or capturing emails, high conversion rates signal that potential customers are interacting with a business.
Even in this metric, email marketing is more successful than its counterparts. According to research, 4.2% of visitors from email marketing purchase something while 2.49% do so from search engines and 0.59% from social media. Moreover, marketers can easily track email campaigns to see how recipients interact with their messaging.
Return on Investment
Another crucial calculation for success is a campaign or strategy’s return on investment (ROI). This metric aims to boil down marketing efforts into financial values: how much money was generated compared to how much was invested.
In this criterion, email marketing has an extraordinary success rate: a 4200% return on investment. Thus, your business will earn $42 on average for every $1 spent on email marketing. Plus, email marketing’s future looks strong even if further platforms and channels become popular.
Preferred Communication Channel
Daily internet users tend to adopt email as their primary communication channel. Also, many online groups and platforms require an email address for new members to sign up or join.
People expect and even welcome advertising materials to come through their preferred channel. Many sign up for regular newsletters to learn more about a company’s products and services. Thus, an internet marketing service can help you design messaging that fits these expectations.
Internet Marketing Service That Work For You Available Throughout Washington, DC
Many organizations try to catch the next trendy platform so they can reap the benefits of a fresh marketing opportunity. However, you can enjoy steady success and expansion through a proven method: email marketing. To make the best use of this channel, reach out to KME.digital, an internet marketing services provider committed to delivering results. Our team provides expertise and guidance to organizations throughout the Washington, DC, area. To learn more about us and our services, call (703) 585-3321 or fill out our online form.