Many questions surround Pay-Per-Click marketing. What is it? Is it worth investing in? Will it help my business reach its goals? As more and more business is being done online, PPC marketing is becoming an increasingly important tool in a business’s marketing toolbox. Furthermore, utilizing it effectively requires a team of specialists that perform dedicated PPC marketing services. Small and medium-sized businesses may not have such a team in-house but are often partnered with experienced digital marketing companies to fill this gap.
KME.digital provides excellent PPC marketing services to client businesses throughout Northern Virginia. Our team also provides high-quality web development, graphic design, and content marketing services, making our company a full-package resource for businesses seeking to boost their presence online.
Below, we discuss many essentials points you should know about pay-per-click marketing:
What is PPC?
There are many advertising platforms that fall under the PPC umbrella. In each of these, you’ll create content to show to relevant users and pay for various actions taken on those ads. Clicks are the most common of these actions, but you can also pay for impressions, video views, engagements, etc.
Pay-per-click marketing is an excellent tool that increases brand awareness, drives sales, and generates leads by getting your products or services in front of potential customers and clients who might not have found your business without it.
One big benefit of PPC marketing is that you are getting in front of people who are actively looking for the goods or services you are offering. It also gives you the chance to get in front of people who weren’t aware that the goods and services you’re offering were even available in the first place.
Popular PPC Platforms
- Google Ads
- Bing Ads
- Facebook Ads
- Other Social Platforms – Instagram, Twitter, LinkedIn, Pinterest
Advertising Formats
- Text Ads
- Image Ads
- Video Ads
- Etc.
“You have to spend money to make money.”
The majority of PPC platforms employ a bidding system. You will set an amount you are willing to spend on an action (a click for example). Your bid will determine your ad placement. Since placements are limited, a bidding system creates a level playing field rewarding those who are willing to spend more. This system also benefits the various platforms by allowing them to make as much money as possible.
Your bid isn’t the only factor though. Each platform takes other aspects into consideration along with your bid. Google Ads for example will give your ads a “quality score.” When calculating quality scores, Google considers how relevant your keywords are and the quality of your landing page.
Many of our clients find the question of “how much should I spend?” a little daunting. There are two things to consider when determining your spend.
- The first is straightforward: how much you can spend on any campaign – this will be dictated by your marketing budget.
- The second is how much you should spend per result which will determine your bid.
If you are looking to generate sales, then consider the ticket price on the items you’re selling and factor those into how much you can spend per click. If you are trying to generate leads or engagement, then you’ll need to assign a value to each lead or engagement. We recommend our clients consider the lifetime value of a lead or engagement rather than the value of the first conversion.
Is it worth it? Will it help me reach my goals?
The simple answer: yes, it will. If done correctly, PPC will help you reach your business’s goals. The two big things to consider when answering these questions are:
- How much money can I devote towards PPC?
- What are my goals?
You can save money with PPC by doing it yourself. This way you will only be spending money on whatever platform you choose. If you do not want to do it yourself, you should consider the cost of working with an agency that will proficiently manage your PPC campaigns.
The lower cost of doing it yourself might be appealing, but if done incorrectly, you will actually end up wasting money. The right digital marketing agency provides results that will be worth more than their fees.
The two primary goals that drive people toward the decision to do pay-per-click marketing are:
1. Brand Awareness
2. Conversions/Sales
PPC can absolutely help you reach these goals. The effectiveness of one’s PPC strategies hinges largely on their understanding and length of experience in how it works. Since the right digital marketing agency will make your goals their goals and will provide a team that is highly knowledgeable and seasoned in PPC best practices.
Choose Custom PPC Marketing Services from KME.digital of Northern VA
Pay-per-click marketing offers numerous advantages to businesses seeking new leads and conversions at a fast and consistent rate. At KME.digital, our team of professionals provides high-quality PPC marketing services by producing a strategy that is tailored to your business’s service or product. We also offer several ways to boost your business’s online presence, such as through improving your website’s search engine optimization, UX/UI design, graphic design elements, and much more. Contact KME.digital at (703) 585-3321 to learn more about our services, as well as for our expertise in PPC marketing.