In their efforts to capture leads, many businesses use too many keywords or focus on the wrong ones in their online copy. But rather than taking shots in the dark, hire a digital marketing team to build a strategy for your business that incorporates specific, effective keywords. You can reach new customers this way by working with KME.digital, a local SEO service provider.
We are a full-service digital marketing company that works with businesses in Loudoun County, VA. Our clients rely on our digital marketing experts because we know how to deliver a far-reaching and impactful digital presence. We also offer content generation, Google Analytics, landing page creation, and several other services. For professional digital marketing, reach out to KME.digital at (703) 585-3321.
Here, we outline the best Google Ads keyword practices for reaching your target audience and promoting your online growth:
Align Keywords with Your Business Goals
Successful digital marketers must think like customers. Specifically, they must identify the target audience and place themselves in the customers’ shoes. Doing so allows marketers to develop a general list of keywords that will attract customers to the service provider.
After gathering keywords, these marketers determine which ones align best with their customer’s goals (increasing reach, boosting conversions, or otherwise). The team will look for relevant low-volume, long-tail keywords to drive relevant traffic to the client’s website.
Explore Google Ad Targeting Opportunities
Dynamic Search Ads (DSA) have the ability to streamline how quickly you find customers who are searching for what you offer. By utilizing your website content to target your ads, you may also improve your keyword-based campaigns and overall account management.
Dynamic Search Ads are an automated targeting option. They will help your ads stay relevant, allowing you to save time on updating keyword lists whenever any updates have been made.
Enhance Your Keyword Reach
While targeting new keywords is a common practice for growing search volume, bidding for pay-per-click (PPC) can improve your Ad Rank as well. Implement an aggressive strategy on specific, high-performing keywords alongside premium-quality ads to claim a top spot on the search engine results page.
For users who don’t use Google as their main search engine, try targeting search partners. This way, you will drive more volume from your current list of keywords through other search engines.
Narrow Current Traffic with Negative Keywords
To further declutter your keyword list, include negative keyword additions as routine account maintenance. Doing so prevents you from overspending on clicks from users who don’t plan on becoming your customer. Including negative keywords not only improves your account’s overall health but also impacts the efficiency of your keyword use.
Local SEO Services Available in Loudoun County, VA
KME.digital is a top local SEO service in Loudoun County, VA. Our clients have remained with us for years because they recognize the value of our comprehensive digital marketing services. As a locally-owned business, we understand the importance of having high-quality traffic and conversions. We have the industry experience and certifications to help you level up your digital presence and reach your target audience. See how we can help your small or large business grow to new heights. Contact our digital marketing team at (703) 585-3321 today!