Almost all businesses and their personnel now recognize the power of running popular social media profiles. Indeed, 45% of the most viewed Instagram Stories come from business accounts. Moreover, businesses can build brand visibility—and gain followers—by updating their bio, diversifying their content, and using Instagram’s SEO features. A social media marketing company can help organizations do all these tasks and more to attract and maintain an engaged following on Instagram and other social media platforms.
Turn to KME.digital’s social media experts to help your digital presence match your brand and extend its reach. Our team specializes in ad campaigns, creative design, organic posting, and more to engage and convert followers for you. We keep up-to-date with trends to enhance our clients’ digital engagement, a practice that has driven over 622,000 leads for our Washington, DC, customers. To learn more about our social media services, call (703) 585-3321.
Below, we highlight sure ways to boost your business’s Instagram visibility:
Start with the Basics
You can start to boost your social media visibility by increasing your follower count with two simple moves:
- Choose a suitable Instagram handle
- Ensure the company’s profile is a business account
Setting your account handle as close to your company’s name as possible helps make it easy to locate online. Also, Instagram business profiles give you access to analytics such as follower demographics, content engagement, and more. You can access the Professional Dashboard, access development tools, and show potential customers that you’re a certified company ready for business.
Optimizing Your Bio
A static bio with a link to your company website’s main page will no longer capture anyone’s attention. However, a few tactics can help sharpen that material. First, optimize your Instagram profile (or display) name. When a user searches for a profile or topic, Instagram ranks results by their profile rather than user name. Profile names do not have to be unique and can include symbols and emojis; user names must be unique to individual users and cannot incorporate special characters. Therefore, optimizing your profile name is a top SEO feature on Instagram.
Additionally, update your bio with relevant links through an app like Linktree, which allows users to access multiple resources with one click. Doing so encourages engagement with all parts of your website, and you can shift them as you wish. You can also incorporate links to your latest blog posts and resources, allowing interested parties and new followers to access up-to-date announcements.
Cultivate a Community
Cultivating a community of loyal followers can help your company grow. You want followers who engage with your posts, appreciate your insights, convert into leads and customers, and connect you with new followers. Try to research active users and discover what interests them.
This process involves understanding your social media audience, balancing your content and strategy between informational and educational content as well as direct promotion. When appropriate, make the material fun and engaging for your followers. Need help getting started? KME’s social media management team has a proven track record of increasing organizations’ online presence and visibility—reach out to learn more about our strategy!
Make Use of All Features
Instagram expanded beyond photo sharing long ago—users can now share Stories, reels, and live streams. Indeed, a recent survey discovered that 82% of individuals prefer live videos from a brand over social posts! Behind-the-scenes footage from people’s favorite brands feels personalized and exclusive, allowing followers to feel like they’re part of the team. So, leverage Instagram’s features like:
- Feed posts: The accumulation point for your company’s best static content: photos that grab people’s attention with easy-to-read information and colorful images.
- Stories: more raw and spontaneous than regular feed posts, Stories are short-lived content that expires after 24 hours. Plus, the Story Highlights feature allows you to save your best clips, which users can access on your profile.
- Reels: Similar to Tik Toks, reels are videos geared toward entertainment. Since they need not be professional-grade, reels could show employees sharing their favorite products, customers giving feedback and providing testimonials, or managers showing off the office.
- Lives: Real-time videos that are great for tutorials and question-and-answer sessions. When you go live, you move to the front of your follower’s feeds. Instagram also sends them push notifications that you’re actively streaming. Like Stories and reels, live streams humanize your brand by showing one or more people behind your brand!
Post Consistently
Paramount to your entire social media marketing strategy, even beyond Instagram, is posting quality content continually. You can remain top-of-mind for followers by delivering practical, thoughtful, and entertaining content. Failing to post—or posting subpar content—will lead to people forgetting your brand! Furthermore, inconsistent posting limits your reach on Instagram. You might miss audience segments and be suppressed within the platform’s algorithm.
Your content should cover your organization’s values. Humor, how-to videos, customer spotlights, and small business support are great examples. Mix up your content and leave your followers guessing your next move. If you use a trendy video format or content style, move on quickly—it won’t last long! Keep abreast of social media do’s and don’ts.
Utilize SEO
SEO applies outside traditional websites—social media platforms are also search engines, and Instagram’s search feature supports keyword searches. Target keywords with your captions and bio, add your location to posts, and add alternative text to your images (which you can do within the advanced settings of individual posts). As with search engines, these practices increase your profile’s visibility in results.
Social Media Marketing in Washington, DC, that Works for You!
KME.digital has an outstanding social media marketing team to help you gain visibility and stand out to social media users! Since 2005, our digital marketing agency has provided Washington, DC, clients with high-quality SEO services, content marketing, and more. To learn about our social media experts and award-winning graphic design team, call (703) 585-3321 or visit our website.