Business owners should track how they spend their marketing budgets. Doing so allows you to investigate how to allocate funds and avoid directing users to an outdated and dysfunctional website. Your website should be your best salesperson, offering cohesive branding, optimized functionality, a seamless conversion strategy, and mobile responsiveness. With the help of a knowledgeable digital marketing agency, you can apply all these aspects of effective web design to your company website.
KME.digital offers web design services to businesses throughout Chantilly, VA, and beyond. We create websites that increase visibility and generate leads for organizations, a strategy that has contributed to the success of numerous local and regional businesses. Indeed, we’ve increased traffic by an average of 43.2% and generated over 622,456 leads across our clients’ websites. Contact us at (703) 585-3321 and get a digital evaluation for your company.
Below, we discuss how to determine if it’s time to redesign your website:
Branding
A polished, consistent look and feel is crucial to maintain throughout your website. If each of your website’s pages looks completely different, they may create confusion or concern among users. Plus, inconsistencies on your site may interrupt the user flow and increase bounce rates. If your website is outdated, it may be time to rebrand.
A thoughtfully designed and implemented brand style guide—which details how a brand should be communicated, including its color palette, typefaces, iconography, and more—may be just what you need. At KME.digital, we’ll work with you from ideation to mood board, brand guide, and implementation, leaving you with a beautiful, cohesive website design.
Functionality
In addition to branding, your website must be seamless, understandable, and navigable. A clunky website can frustrate your visitors on the front end and your team on the back end. But a website with short load times, concise content, and organized pages comes across as efficient and effective.
Consider how to meet the growing expectations of your customers and team. For instance, KME’s web design team performs page speed tests as part of our load time optimization, ensuring clients’ websites are optimized. Alongside web design, KME offers web analytics and reporting—such as SEO audits, speed tests, heat maps, and A/B testing—to help shed light on your user flow and UX.
Conversion Strategy
A cohesive, functional site is the first step toward lowering bounce rates and increasing session durations. However, more engaged traffic doesn’t always land more leads. Those who have devised a precise conversion strategy are the ones who see truly optimized results.
An effective conversion strategy is human and helpful, guiding each visitor along their customer journey. Achieving this goal entails a clear user flow, compelling content, and well-placed CTAs. Tell your visitors who you are, what you do, and who your target audience includes. Doing so should attract well-qualified leads and seamlessly pull them down the conversion funnel.
Responsiveness
The highest-traffic and best-performing websites have a mobile-responsive web design. Over 60% of organic search engine visits were on mobile devices in 2021. Moreover, Google’s mobile-first indexing prioritizes mobile-friendly websites on the search engine results page. In other words, a website not optimized for mobile is missing a swath of online customers.
Large, dated, and cluttered websites call for a complete redesign, as implementing mobile responsiveness on such layouts will be tedious. At KME.digital, we offer responsive web design services—a web design that’s responsive on mobile viewports without sacrificing cohesiveness, functionality, and user flow.
A Capable, Effective Digital Marketing Agency Serving Chantilly, VA
KME.digital is a top digital marketing agency supporting clients in Chantilly, VA, and throughout the country. Our team is adept at branding, functionality integration, conversion strategy, site responsiveness, and more. Create a website that bolsters your digital presence, drives traffic and increases sales. Moreover, create a website you’re proud of with the help of KME.digital. Submit an online contact form or call us today at (703) 585-3321.