In this day and age, most companies’ target demographic owns a cellphone or tablet, and mobile visits to top sites accounts for 56% of all internet traffic*. Everything is going mobile, and in order to remain competitive, your mobile website must adapt to this change. There are four things that every mobile website should feature in order to look sharp, get found, and take off.
Responsive Web Design:
The most effective approach to making your website mobile-friendly is to use a responsive design. This simply means that your website automatically recognizes what kind of device the user is on, and dynamically adapts to fit the device’s screen. Responsive web design will help drive users to your site, and search engines will even rank responsive sites over others in search engine results pages (SERPs).
Clear Call to Action:
The goal of almost any website is to drive the user to do something; whether it be to call, fill out a contact form, or simply “read more”. An important element of a conversion-oriented mobile site is to have a clear call to action front and center.
Simple, Adaptable Contact Forms:
If your website normally includes a contact form, make sure that the fields are large enough for someone to fill out using a touch screen phone or small tablet. If possible, also reduce the number of fields in the form to enhance usability and simplify the user experience.
Click-to-Call:
In addition to a clear call to action, every mobile website should have a click-to-call function. Essentially, when the user clicks on the phone number on your mobile website, the number automatically pops up asking the user if he or she would like to call that number. The number one conversion on mobile is typically a phone call, so including a click-to-call functionality on your mobile site is essential.
There are many other ways to optimize the mobile experience, but incorporating these four functionalities will certainly help drive conversions from your mobile website. Having a good mobile site is essential to delivering the user experience that your consumer expects when they visit your website. The ultimate goal is to create a more intuitive, user friendly mobile experience for your user. Here at KME.digital, we know exactly what makes a mobile website successful, and have seen the positive impact that responsive web design with a clear call to action has made on many of our client’s ROI. Contact us today for more information, and for any mobile website design services you may need.
*statistics from www.similarweb.com