PPC Management Services
When people search for certain services they need or want, pay-per-click advertising (PPC) is a form of marketing that allows the ads of a business to appear in the first chunk of search engine results.
Whenever users click on a business’ PPC ad, then the business will “pay-per-click”! As it’s one of the most effective marketing options for businesses, KME has the proven experience to help our clients decide which keywords to bid on that will drive a successful PPC marketing campaign.
Run your business and continue doing what you enjoy most.
Our PPC Marketing Campaign Process
Keyword Research & Targeting
Next, our PPC experts perform thorough keyword research to see which phrases users are searching in our target areas to find services or products related to our clients’ business. We then compile a list of keywords as well as detailed targeting parameters and submit it to you for approval.
Finalize Budget
In PPC campaigns, you have the option to choose how much you would like to allocate to specific services/keywords. So, with help from our team’s research and industry expertise, we will work together to confirm the client’s overall budget and specific bid strategies.
Establish Client Services & Goals
The first step in every campaign process is consulting with the client. After discovering the client’s product or service of focus, desired timeline, and goals, our team will create the campaign strategy and provide recommendations for campaign types and platforms to use.
Ad Copy, Creatives & Strategic Recommendations
Once we receive client approval on the suggested keyword research and targeting parameters, our team will provide drafted ad copy, creatives and strategic recommendations with budget allocations across campaigns/audiences/platforms. This will also be submitted for approval.
Launch & Monitor Campaign
Once everything is approved by the client, your dedicated KME PPC expert will launch the campaign. After the campaign is live, the KME team will continuously monitor performance, make updates as needed, and provide ongoing recommendations to optimize conversions.
Establish Client Services & Goals
The first step in every campaign process is consulting with the client. After discovering the client’s product or service of focus, desired timeline, and goals, our team will create the campaign strategy and provide recommendations for campaign types and platforms to use.
Keyword Research & Targeting
Next, our PPC experts perform thorough keyword research to see which phrases users are searching in our target areas to find services or products related to our clients’ business. We then compile a list of keywords as well as detailed targeting parameters and submit it to you for approval.
Ad Copy, Creatives & Strategic Recommendations
Once we receive client approval on the suggested keyword research and targeting parameters, our team will provide drafted ad copy, creatives and strategic recommendations with budget allocations across campaigns/audiences/platforms. This will also be submitted for approval.
Finalize Budget
In PPC campaigns, you have the option to choose how much you would like to allocate to specific services/keywords. So, with help from our team’s research and industry expertise, we will work together to confirm the client’s overall budget and specific bid strategies.
Launch & Monitor Campaign
Once everything is approved by the client, your dedicated KME PPC expert will launch the campaign. After the campaign is live, the KME team will continuously monitor performance, make updates as needed, and provide ongoing recommendations to optimize conversions.
Custom PPC Management Services To Grow Your Business
No matter what your budget is, our team is flexible enough to formulate the best campaign for your business with the following PPC management services:
Search
Search engine PPC is an intention-based strategy that allows you to show up in searches immediately as people search for your product/service.
Display
Our experts will determine the right targeting to ensure your ads are getting in front of the right audience and all popular websites.
Remarketing
Shopping
Mobile
Video
Social Media
PPC Audits
Our certified Google Ads experts can provide you with an audit of your digital marketing campaigns, keywords, and targeting efforts.
Look-A-Like
Encounter the right customers with Google Ads.
Contact us at (703) 585-3321 to learn how you can get the most out of your experience!