Programmatic Advertising Services

A staple of modern digital marketing, programmatic advertising enables companies to target a specific audience at a specific time on a specific platform.

Individuals and organizations must enlist cutting-edge tools and strategies to stand out in the crowded digital marketplace. Enter programmatic advertising services, which not only reach audiences on mediums untouched by PPC ads but also determine ideal customers through demographic information. DMV business owners can rely on KME.digital to implement and optimize their programmatic buying and media.

How Programmatic Advertising Works

Building upon the automatic processing power of PPC advertising platforms, programmatic advertising extends to websites beyond search engines and mediums besides display ads. It also leverages Internet users’ demographic data to identify individuals with substantial conversion potential. These capabilities are achieved through Demand-Side Platforms (DSPs), which target the best publishers and channels for each business’s ads by sifting through users’ data to pinpoint ideal candidates.

KME.digital’s team employs the latest tools and technology to create customized programmatic advertising campaigns that achieve your specific marketing goals. Whether you want to drive brand awareness, generate leads, or increase sales, our programmatic advertising services will deliver results.

Types of Programmatic Media

The adaptations that programmatic ads can incorporate include:

Display Advertising

Similar to the conventional display variety, programmatic display ads connect with your target audience through impactful placements on numerous websites and platforms. Yet programmatic ads extend further than standard display networks for increased visibility.

Video Advertising

Why stick to static images when you can wield dynamic video content? Connect with your target audience on popular platforms like YouTube and Hulu through in-display, pre-roll, mid-roll, post-roll, in-stream, and out-stream videos.

Native Advertising

Although comparable to display ads, native ads can appear anywhere on a web page (while traditional display is limited to three places) and blends seamlessly into the host website’s content with non-intrusive and relevant placements.

Mobile Advertising

Why limit your coverage to desktops and typical workspaces? Reach your target audience on their smartphones and mobile devices with relevant ad placements on popular mobile apps and websites, including social media platforms.

Audio Advertising

Anyone who has listened to a podcast has probably heard an advertisement before or during the program. Programmatic platforms identify relevant ads for specific networks and shows and place them accordingly.

Weather-Targeted Advertising

Programmatic ad technology uses data on weather conditions to place timely ads on appropriate mediums, reaching audiences through a fresh metric with materials relevant to their situation.