As we head into 2023, uncertainty abounds for our industry. Even now that mid-term elections are largely settled, we must ask: where and how much will the government be spending? What new executive orders can we expect? While nobody knows the answers with certainty, the KME.digital team—a B2G digital marketing agency in Washington, DC—can highlight a few insightful trends and what they mean for GovCons.
You can read the full report on Northern Virginia B2G FY23 GovCon outlook over on WestxDC.
Government Spending Trends in FY 22
Some improvements in budgeting appear across the board in government appropriations for FY 2023 compared to FY 22. Nevertheless, spending continues to be somewhat unconstrained by either party, despite the signs of economic turmoil on the horizon. Additionally, wage inflation and the scarcity of qualified, certified, and cleared talent remain onerous issues.
Moreover, a reduced rate of new programs and contracts owes somewhat to a lack of personnel in the procurement and acquisition shops. This situation entails an inclination toward more task orders on existing IDIQs and programs, simplifying contract processes, and speeding up service delivery.
Opportunity Outlook for GovCons in FY 23
The circumstances call for GovCons to work hard with their customers to accept and incorporate price realism into RFQs and program planning. They must also be crystal clear and consistent with return-to-office strategies amid the post-pandemic prevalence of remote and hybrid work as well as labor shortages.
Inflation and continued supply chain issues are increasing financial and delivery risks for GovCons on programs, which means risk mitigation must be incorporated into program and asset management. Furthermore, more modest GovCons should drop risky contracts and choose a niche that aligns with their core competencies and anticipated government appropriations. Moving to more focused, mission-targeted, or customer-specific value propositions may benefit them.
This targeted sales and marketing challenge entails more targeted messaging, advertising, and capability-description assets. With the help of a digital marketing agency with unique expertise in GovCon/B2G sales, BD, and capture-related marketing communications, GovCons can align their marketing with their niche offerings and relevant government spending and procurement cycles.
Digital Marketing for GovCons in Washington, DC
KME.digital is a B2G digital marketing agency in Washington, DC. Although the future is always uncertain, we’re continually scanning and assessing the state of the government spending markets. Doing so helps us refine our clients’ messaging and approach to growth and pursuit-lifecycle marketing. With our unique experience and knowledge of the B2G business segment, we can provide tailored digital marketing services for our GovCon clients. For a full digital marketing audit, contact us online or at (703) 585-3321.