5 PR & Marketing Questions – To Increase B2G PWin for GovCon Sales, Capture & BD

by in Blog, Government February 7, 2020

Marketing to the government is difficult, by design. The taxpayer’s money must be spent very carefully.  Working through acquisition strategy, market research, bid preparation – government procurement teams need to maintain objectivity and compliance alignment,  yet cast the widest possible net for cost-effective solution options to their needs. Selling to these folks isn’t at all […]

SEO Wars – Enter #B2G GovCon BD, Capture & Sales Digital Marketing

by in Blog, Government November 11, 2019

Most GovCon companies understand there’s a good deal of marketing and branding necessary, to set the market space and attract attention from both the Government and Primes doing market research, looking for your goods and services. We find that the “marketing” aspects of the Shipley business development lifecycle / capture management process, are typically under-served […]

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