5 Ways Government Contracting Businesses Can Target Local Funding
Government contractors (GovCons) have traditionally put significant effort and resources behind marketing to the federal government. However, the current administration’s reallocations have directed numerous federal initiatives – such as the CHiPS Act and Infrastructure Investment and Jobs Act (IIJA) – into state and local channels. Partnering with a Northern Virginia B2G marketing company can help […]
KME’s Website Design Through the Years
The evolution of website design reflects broad technological and cultural shifts in how we communicate online. Once stagnant pages of company information, business websites are now dynamic entities that must keep up with an ever-evolving digital landscape. Examining this development through the development of KME’s website over the years can give us valuable insights into […]
Everything You Need to Know About Conversion Rate Optimization
Businesses and marketers spend so much time and energy trying to attract website visitors that they may overlook what happens once visitors arrive. But every click, scroll, and interaction must lead visitors toward meaningful actions—making a purchase, filling out a form, subscribing to your content, or otherwise. A thoughtful conversion rate optimization (CRO) strategy fine-tunes […]
How an Agency Can Help Your Nonprofit with Google Ad Grants
Your nonprofit must cut through advertising clutter and connect with supporters to survive. Yet your constrained budget and broad demographics can make pushing nonprofit messaging online a tall order. Enter Google Ad Grants, an initiative that helps eligible nonprofits boost their outreach through complimentary ad budgets. Google Ad Grants management services from local advertising specialists […]
Donate to a Good Cause: A Guide to Nonprofit Marketing
Private business’ and nonprofit organizations’ marketing goals may seem somewhat contrary at first. The former generates revenue to grow an organization, while the latter raises awareness for and action around a cause. Yet nonprofit marketing agencies can adapt for-profit goals and practices to help their clients attract traffic, raise money, and make a difference. Nonprofits […]
What is Digital Resilience and Why is it Important for Business?
Can your small business adapt to the unexpected? 2020 was an exemplary case of circumstances forcing traditional brick-and-mortar businesses to adjust or die. It still speaks to the need for companies, including ecommerce and digital-based ones, to remain agile when unexpected forces disrupt operations. In the ever-evolving digital age, a lack of resilience can be […]