4 Steps to Creating Quality Social Media Content
Think about the companies you follow on social media platforms. Do they have impactful pages? Do they boast high audience engagement? All successful companies dedicate time and funds to at least one social media platform—and most operate on multiple simultaneously. They do so because eye-catching, personalized content across various social media platforms offers a great […]
The American Innovation and Choice Online Act (S2992)
Legislators have introduced this bill in response to broad concerns about tech giants prioritizing their own products and services, therefore acting in an anti-competitive fashion. The bill is aimed at the major tech players Meta (formerly Facebook), Google, Amazon, Apple, and Microsoft. Within the evolving dialog both in support and against the bill, is a […]
Balanced Facebook Activity for Membership Organizations, or Public Sector Agencies
The question came up recently here in the Northern Virginia region, regarding the balance of Facebook posting types and cadence for a nonprofit membership organization. There’s a simple answer, and it lies in the mission of the organization. If the mission is about linking people and businesses for collective gain, then the postings should reflect […]