The Returning Value of Geotargeting, Geofencing, and Geoframing
The immediate post-pandemic pipeline revolved around the digital sphere and organizations’ online presence. However, with significant shutdowns and quarantine procedures in the rearview mirror, business events and networking opportunities have returned in earnest. Public sector conferences with speakers and government contractors now occur face-to-face. These trends are restoring the value of location-based marketing tactics: geotargeting, […]