Government Experience (GX) – B2G Government Marketing Digital Design
Designing website and online applications has always considered user needs, working habits and usability concerns – at least once the Internet eCommerce sites got active, and the so-called “customer experience” (CX) became a clear, measured differentiator. And then the government go into the act, with “eGovernment” initiatives and standards around the “citizen/constituent experience” – mainly […]