How to Improve Your Core Web Vitals
Google applies core web vitals—including each page’s loading speed and ease of navigation—to measure users’ experiences with websites. It then factors those scores into its rankings in search results. Thus, you have good reason to keep an eye on your website’s scores and improve them. You can boost these scores by reducing your server’s response […]
Digital Marketing for Small Businesses
Digital marketing can increase your business’s reach by advertising your services and engaging potential customers. But to ensure the success of these steps, seek a professional digital marketing agency to develop, implement, and analyze your digital marketing strategy. A good agency can create a well-designed website, generate marketing content, and improve your online presence with […]
Key Performance Indicators that Affect Your SEO
SEO can enhance your digital marketing by enabling your website’s reach, searchability, and connectedness on the internet. While implementing SEO onto your website is a good place to start, you should also analyze key performance indicators (KPIs) of your SEO to track and improve its effectiveness. Some major KPIs to consider are organic traffic, search […]
Google’s New CWV Algorithm Update – Fix Your Website UX Now, Make Users Happy!
Over the past few years, Google’s been hinting, cajoling, pestering us all to do better with our websites – make them easier to understand, easier to use, more secure, etc. This June’s coming update is no exception, focusing on “Core Web Vitals” (CWV) across all websites. It’s been a strategic carrot and stick approach – […]
GovCons – Engaging the Government Post-COVID, Building Pipeline, Finding Wins
The government contracting business development, sales, and pursuit method was a generally understood set of communication and research tactics prior to the COVID-19 virus. We know – we were there along with you “before COVID.” We were at the industry conferences & events, the local Starbucks and networking happy hours, hitting send on press releases […]
How A Digital Marketing Agency Can Support Your Business
With the ever increasing integration of the internet of things into a consumer’s daily life, it is important to cement your business as part of this “connectedness” and take advantage of all the opportunities effective digital marketing can offer. Marketing in the digital space can be a complicated and intimidating endeavor, but there are many […]