How Updating and Republishing Blogs Enhances Website SEO
Generating a top-ranking blog that attracts waves of readers is like catching lightning in a bottle, energizing your website’s profile and performance over months (or years). But even after the material’s readership declines, you can rework the content – by updating links, metadata, discussions, and more – and breathe new life into it. Refreshing and […]
Why Businesses Leave Their Marketing Agencies
Small and mid-sized businesses around the world rely on digital marketing agencies. Since these businesses lack in-house marketing experts, they need agencies to attract new customers. Yet despite marketers’ critical function, companies may sever ties with them for various reasons. Among the most common causes are poor communication, dissatisfaction with results, and outdated practices (or […]
Google Business Profile: Everything You Need to Know
Among Google’s ubiquitous marketing applications is its dynamic business listing feature, Google Business Profile (GBP). Formerly known as Google My Business (GMB), GBP is available to all organizations and allows a company’s owner(s) and employees to upload and modify crucial details (including phone number, address, and hours of operation). However, setting up a Business Profile […]
How to Run Marketing in an Economic Downturn
While the global economy remains in a state of flux, so too must organizations’ marketing strategies. Doing so requires the willingness to change tactics and keep ahead of competitors while continuing to reach potential customers. Fears of a recession have sent many businesses into survival mode; you, too, should prepare for that contingency to be […]
A Guide to Domain Authority
Domain authority (DA) may sound like an ambiguous buzzword, but it’s a substantial—and critical—metric to follow. Combining a diverse array of measurements that Google assigns to websites, DA boils down a website’s performance in search results to a deceptively simple number. And while many factors influence search engine optimization (SEO), DA outweighs most of them. […]
Key Performance Indicators that Affect Your SEO
SEO can enhance your digital marketing by enabling your website’s reach, searchability, and connectedness on the internet. While implementing SEO onto your website is a good place to start, you should also analyze key performance indicators (KPIs) of your SEO to track and improve its effectiveness. Some major KPIs to consider are organic traffic, search […]