local seo agency in Tysons VA

Top SEO Trends To Increase Website Traffic

While the fundamental benefits and principles of SEO remain set, the specifics of its application evolve every year. For instance, Google will replace its Universal Analytics metrics with those of Google Analytics 4 in 2023, affecting how digital marketers measure a website’s impact. Yet no matter how these trends shift, business owners can turn to local SEO agencies for best practices in building and promoting their websites. 2022’s best practices—so far—include optimizing Core Web Vitals, targeting Google’s “People also ask” tool, keyword clustering, and more.

For enhanced website performance and responsive marketing services, turn to KME.digital. Our agency has strong roots in Tysons, VA, and the surrounding region. We’ve delivered customized solutions to our clients since 2005, growing into the go-to provider for organizations throughout the DMV area. Contact us today for a digital evaluation and learn more about our advertising, website development, and other services.

Below, we outline this year’s top SEO trends for increasing website traffic:

Core Web Vitals Optimization

Since its launch in 2021, Google’s page experience update has affected how businesses and marketers build websites. In short, the update factors in Core Web Vitals—Loading, Interactivity, and Visual Stability—when ranking search results. Therefore, it behooves website creators and administrators to optimize their Core Web Vitals.

Optimization requires a strong understanding of these factors. Their relevant details include:

  • Loading, or Largest Contentful Paint (LCP): How much time the largest content asset on a given page takes to load
  • Interactivity, or First Input Delay (FID): How much time a website requires to react to a user’s first interaction with it
  • Visual Stability, or Cumulative Layout Shift (CLS): How many shifts a webpage’s content makes when users interact with it

KME’s UX Design & Development services help business owners and website administrators create effective and impactful pages that align with Google’s Core Web Vitals.

Targeting “People also ask”

Google’s “People also ask” feature comes up on the first page of a query’s search results, listing common questions related to the search intent and answers from relevant websites. Each response also provides a link to the website that supplied it. Given that “People also ask” may appear anywhere on the first results page, it presents significant SEO potential.

Google implemented “People also ask” in 2015, and research from last year ranked it as Google’s most popular SERP feature among visitors. Additionally, the answers it lists may come from websites that don’t appear on the first results page. In this way, a young website can find an audience by circumventing the top organic search performers.

Earning a “People also ask” listing requires that your content incorporate common questions about your field’s topic as well as impactful long-tail keywords. Your content must include comprehensive answers, and you should consider adding the questions in header fonts.

Keyword Clustering

While keyword research and use are standard SEO practices, keyword clustering represents the next step forward. Advances in Google’s natural language processing capabilities allow it to rank website landing pages for multiple keywords. Keyword clustering, then, requires multiple search terms with similar intent to appear on a single webpage.

This strategy can help your website rank higher in search results and receive recognition as an authoritative source. It also helps put your business above all those that still use a traditional keyword approach by solving for the search engine.

Generating Content with AI

Tysons VA top local seo agency
Improved capabilities and versatility have popularized
AI-assisted content tools like Jasper. These instruments can generate topics, outlines, metadata tags, keywords, paragraphs, and other content elements. That said, you should not abandon your SEO gurus and content writers.

AI content generators provide digital marketers with a great starting point for content strategy, though are still too cumbersome for use on their own. Moreover, customized marketing strategies will serve organizations better than a campaign idea generator. Still, applying these tools can help you and your team generate SEO-friendly materials efficiently.

Incorporating Rich Snippets

When a user searches a query on Google, almost all listed results include a snippet—a description of the page’s contents. This material provides a preview of the webpage so the user can gain a brief understanding of it without having to visit.

Rich snippets, however, include more than simple descriptions. For example, a snippet for a product webpage may also provide the item’s price, users’ ratings, availability, and more. Since rich snippets offer more practical details than traditional ones, Google prefers them. You can boost your SEO with rich snippets, and Google provides a guide outlining the required data for them.

Producing Long-Form Content

One stereotype about internet users suggests that this crowd has little time or patience for long-form content, so such material provides little SEO value. Setting aside assumptions about generational reading habits, we can refute that claim about long-form content’s SEO value. On the contrary, such material tends to make a great impression.

The reason lies in the content’s quality. In general, long content is also high quality, as writers tend to put great time and effort into such materials. They incorporate high-performing keywords, outside research, proper analysis, and more. The material thus ranks high and shows up among top search results—a goal for all content marketers.

Reducing the Role of Website Authority

The final trend we’ll highlight here revolves around domain authority (DA), a measurement determined by several factors but governed largely by backlinks. Although Google does not use DA to rank search results, it does rely on several of the factors used to determine DA. Therefore, DA is considered a reasonable guideline for how a website will rank in search results.

However, DA’s role in search results rankings will diminish in the future. Google can judge content quality, user experience, and website performance better than DA-type factors, so its rankings will come to reflect these strengths. While backlinks will still play a critical role in search results rankings, other elements—including technical SEO—will have a stronger influence than they currently do.

Get a Local SEO Agency to Promote Your Services in Tysons, VA!

No matter what stage of development or implementation your business is in, it can benefit from a local SEO agency’s services. Organizations located in and around Tysons, VA, can turn to KME.digital for marketing, website development, paid advertising, and more. Our diverse team of marketing professionals remains up to date on SEO strategies to help build and promote our clients. For a digital evaluation today, call us at (703) 585-3321 or fill out our online form.

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