Nowadays, we see more and more businesses emphasizing not only their service or product but also the potential “experience” one will have upon receiving it. As you have probably experienced bad UX design–unclear language and contact forms, poor use of colors, loading errors, and slow loading speeds–you might not have realized when you last experienced good UX design.
For instance, when you Google the service or product you need, you want to receive instant gratification upon finding the answer you originally sought out. This immediate satisfaction can be achieved with a well-crafted UX website design provided by a skilled digital marketing company, which can lead to better business.
At KME.digital, our highly experienced design team develops functional and attractive websites for a range of businesses. We help clients grab their customers’ attention, turn them into conversions, and generate higher leads. Our experience with creating effective UX design, as well as offering web development, content generation, and SEO marketing, has made us one of the top digital marketing companies in Northern Virginia.
Below, we discuss the essentials of UX design and how it can benefit your business:
What is UX Design?
User Experience (UX) design is the process in which design teams develop products that give users substantial and informative experiences. UX design is also commonly referred to as user interface (UI) and usability, but these terms refer to individual components of the UX design process.
UX design teams consider the range of a product’s user experience, from acquiring the product to integrating it into their daily lives. Thus, the team examines integral design aspects such as branding, design, usability, and functionality.
Superior UX design also involves providing users with an aesthetically pleasing, seamless, and efficient experience. A product, or a business’s website with excellent UX design, benefits businesses in several ways.
How Does Effective UX Design Help You?
UX design is all about designing your website for your customers. It ensures that prospective clients are informed of your business’s products or services and convinces them to make a purchase. Here are some of the ways that businesses benefit from effective UX design on their websites:
- Helps you stand out from your competitors: Effective UX drastically increases your chances of getting attention compared to your competitors. Customers aren’t only looking for quality services or products but also a quality experience surrounding it.
- Consistently brings you clients/customers: Along with attracting attention, effective UX design increases the legitimacy and appeal of your business. This makes it more likely that clients will return to your business when the need arises.
- Increases revenue: Companies with a website design that’s focused on providing a better user experience for their target audience receives more revenue. For example, ESPN’s revenue increased 35% after a homepage redesign. With an effective UX-designed website, you can drive higher quality leads to your business and boost your sales.
KME.digital: Get Industry-Leading Website UX Design Services in Northern VA
As we continue to explore the possibilities of information technology and social media, businesses will discover ways to reach their customers and offer them an ideal experience. At KME.digital, we follow these shifts and continue to provide services in web development, content generation, search engine optimization, and seamless UX design. For businesses throughout Northern VA, we have built and maintained excellent websites that have helped them gain thousands of new customers.
Contact us at (703) 585-3321 to learn more about our UX design and web development services and boost your business’s revenue.