Updating your website can be a challenge, especially with the constantly changing search engine algorithm updates and design trends. Working together with a Northern VA digital marketing agency will ensure that your website attracts the right audience, looks great, and is user-friendly. To help you decide whether or not your website needs an update before 2019 begins, we have provided a few reasons below as to why you should update your website now.
1. Lacks Appealing Web Design
Even though you shouldn’t judge a book by it’s cover, if your website’s theme is a decade too late or doesn’t align with current design trends, then this will surely drive potential clients away. Your website’s entire appearance and functions should mirror what you and your business currently stand for as well as provide valuable information to future clients.
2. Not User-Friendly
Your website should be relatively simple to navigate through on all devices including smartphones, tablets, and laptops. If your website isn’t loading as quickly as it should be or the formatting on mobile devices isn’t right, then it may be time to consider updating your website. Making use of tools, such as heat maps, will help you keep track of where the traffic is flowing through your website, which will boost the chances of clients contacting you.
3. Poor Security System
Website hacking occurrences have gained more attention over the last year. If your website is a victim of a hacking incident, then this could affect clients from reaching out to you as they may be blocked from seeing your website. You can prevent future hackers from breaking into your website by updating your software frequently.
4. Missing SEO
Once you’ve grabbed your client’s attention with an updated and modern website design, it is important to have content that is just as effective. If your service offerings are nowhere to be found on your website, then it may be time for a full content redesign. Other ways you can improve content on your website include taking advantage of headings, bullet points, and call-to-actions that will attract the attention of potential clients more quickly.
KME.digital: Full-Service Website Design & Digital Marketing Company
While there are various details that go into keeping your website updated, working with a professional digital marketing agency can help you focus on your own business as they manage your website for you. Here at KME.digital, we strive to provide our clients with the best digital marketing services to help you stay on top of your website and give you more time to focus on other aspects of your business. KME.digital is Washington D.C. Metro’s top digital marketing agency that provides SEO support, digital marketing, and creative web design assistance to clients all throughout the Northern Virginia area.
Contact us today at (703) 585-3321 to get started on redesigning your website!