{"id":3891,"date":"2018-07-02T10:15:04","date_gmt":"2018-07-02T14:15:04","guid":{"rendered":"https:\/\/kme.digital\/?p=3891"},"modified":"2019-04-30T13:31:04","modified_gmt":"2019-04-30T17:31:04","slug":"how-to-write-content-for-seo-walking-the-tightrope-between-seo-and-interesting-content-for-virginia-businesses","status":"publish","type":"post","link":"https:\/\/kme.digital\/how-to-write-content-for-seo-walking-the-tightrope-between-seo-and-interesting-content-for-virginia-businesses\/","title":{"rendered":"How to Write Content for SEO: Walking the Tightrope Between SEO and Interesting Content for Virginia Businesses"},"content":{"rendered":"
When it comes to search engine optimization (SEO) for Virginia businesses,<\/a>\u00a0particularly here in Virginia, content is king. As a digital marketing agency in Northern Virginia, we are constantly writing new content for our clients and are faced daily with the task of balancing engaging content and SEO language. For each blog post or web page written, the goal is to offer engaging, accurate, and interesting content while simultaneously weaving in keywords and other elements that support optimization. As we\u2019ve described before, SEO is very much still critical to digital marketing success in Virginia<\/a>. Before we continue explaining how to write content for SEO, and why this balance is so important, let\u2019s look at the past, present, and future of content\u2019s role in SEO.<\/p>\nPast: Pre-2013 and the Hummingbird Algorithm Update<\/strong><\/h3>\n