Wrap Marketing in CIO/CTO Expertise – That’s How KME is Unique – a CMTO Profile

How is KME different than all other DC or Northern Virginia digital marketing firms?

Digital marketing success not only requires marketing, visual design and advertising prowess, but digital technology skill and experience – across many IT disciplines.

We’re digital marketing experts, information management consultants – wrapped in Chief Information/Technology Officer (CIO/CTO) expertise.

We’re your virtual Chief Marketing Technology Officer (CMTO), and here’s a great presentation that outlines this need.

Do you need this kind of help?

  • Yes – if you need a better , high-performing digital presence
  • Yes – If you invest and spend money BOTH on digital marketing, AND information technology (IT).
  • Yes – If you have BOTH a marketing office, AND an IT department.
  • Yes – If your digital marketing strategy requires new technologies, new Internet services.
  • Yes – If your digital marketing plans will use or share IT and content management platforms you already have.

How well do your technology and marketing staff work together, coordinate, collaborate?

NO other digital marketing firm in Northern Virginia is like us – we’re unique.  Try it –search in Google for “Northern Virginia CMTO”.

Other boutique digital marketing firms in the DC area offer standard services like we do, including:

  • Website design/build/hosting
  • SEO
  • SEM/PPC
  • Content/eMail Marketing
  • Social Media

We offer more – much more, particularly for more new, complex challenges at the intersection of digital marketing and information technology in your company, large or small. New challenges and digital audiences.

For small businesses and startups – it’s simple.

  1. Quality; The highest quality, affordable services
  2. Creativity; Visually creative, pragmatic website designs
  3. Service; Responsive, professional customer service
  4. IT Experts; Simple, current, straightforward IT help and knowledge
  5. Local; Significant, engaged, very local expertise in the DC region’s business, nonprofit and Federal contracting environment

For large businesses, agencies – it’s also clear.

We’ve worked in and for the largest companies and agencies in the world. We can collaborate and integrate at that level, with that degree of capability, directly integrated with the Program/LOB Director, CIO, CFO and CMO’s offices.

With far more agility, DC-area marketing & PR knowledge, and far lower costs than ANY large marketing technology firm.

We know, and integrate with your challenges from these CIO/CMO perspectives.

You simply don’t get ALL these capabilities or staff experience from other DC-area, boutique digital marketing firms – or even many of the larger agencies; but you do get these skills from us:

  1. Project Management & Governance (i.e. PMP, Risk, Schedule & Cost Management)
  2. Business Development & Capture Management (i.e. collaborating on proposals, government contracting, outreach and community-building)
  3. Systems Engineering & Technical Architecture (i.e. “SETA” – Plan, Requirements, Design, Dev, Test, Launch Lifecycle Management – Agile, Waterfall)
  4. Solution Architecture (i.e. Alignment of Resources, Assets, Personnel and Funding to meet Mission or Business Requirements)
  5. System Development & Integration (i.e. programming and database application development, integration – custom or COTS)
  6. Enterprise Architecture (i.e. IT Investment aligned with Business Strategy & Operations – all technologies, all lines of business)
  7. Information Architecture (i.e. alignment and use of content management platforms, data integration and visualization tools, mobile strategies, information sharing platforms – as well as UX methods for digital accessibility and creative, interactive design)  
  8. IT Operations (i.e. alignment and integration with data center services, data security and hosting platforms)
  9. Marketing Technologies (in addition to the enterprise IT support, leveraging and integrating with digital ad management tools, customer experience & analytics platforms, social communications and email systems)

That’s how we’re totally different, unique, and an overall higher-performing agency – for you and your customers.

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