About Bright Side Exteriors
A reputable service provider based in Centreville, VA, Bright Side Exteriors specializes in home siding, roofing, and window installation services. Their team first approached KME.digital because they had no prior experience with paid media advertising and wanted to generate new leads for their business.
To acquire leads for their services, Bright Side sought to increase brand visibility and drive customer inquiries. KME’s digital marketing team designed a comprehensive paid media strategy to achieve this end.
Our Strategy
KME utilized a combination of advertising platforms and techniques to meet Bright Side’s objectives. This strategy included Local Service Ads, Google Search Ads and Yelp ads.
Services Provided
- PPC
- Local Service Ads
- Yelp Ads
Our Results
Calls generated from Google Search Ads
Conversions via Google Search Ads
Calls generated from Local Services Ads
Local Service Ads Snapshot:
June 1st - September 14th
First, we leveraged Google’s Local Service Ads to target individuals in the Centreville area searching for siding, roofing, and window installation services. Our goal was to position Bright Side Exteriors as a trustworthy and professional provider for the region’s residents.
Google Search Ads Snapshot:
January 2023 - September 2023
Next, we designed and implemented traditional Google Search Ads to capture high-intent search queries related to home improvement services. Our team optimized these ads to attract potential customers at the moment they were looking for solutions.
May 2023 - August 2023
Yelp Ads Snapshot:
May 2023 - September 2023
Finally, to cement Bright Side Exteriors’ reach and increased brand exposure, we adopted Yelp Ads. The Yelp platform is known for its local business discovery capabilities, which helped drive additional traffic and inquiries to Bright Sides’ profile and website.
