Email Marketing

We craft email campaigns tailored to your audience and aligned with your brand.

While all businesses strive to generate leads, the best organizations maintain relationships with previous customers; returning customers generate 25-30% of ecommerce business on average. A smart email marketing strategy can help you achieve these dual goals, sustaining and capitalizing on extant relationships while forging new ones. Just turn to KME.digital’s comprehensive email marketing services for content that is accessible, credible, and capable of attracting sales.

Why Your Business Needs Email Marketing

It’s no mystery that door-to-door shopping and other conventional sales processes have grown antiquated in the digital age. The convenience and affordability of online shopping incentivize an enormous number of people to open their browsers rather than go to a brick-and-mortar store. So, now more than ever, businesses need online tools to expand and maintain an active customer base. Within this realm, newsletter marketing holds a keystone position.

Well-designed email messaging facilitates visits to your website and blog. Emails capture readers’ attention and encourage them to engage with your business through well-placed links to relevant content. Their content can highlight premium products, offer exclusive promotions, or showcase in-demand services. Additionally, an email marketing campaign can reach former customers you haven’t contacted in a while.

Email marketing tools—including content surveys and personalization tokens—allow you to engage customers personally. This interaction is critical to campaigns’ success since people neither like to receive nor open irrelevant spam. Curating messages that align with individuals’ needs establishes your brand in their minds. Even if they do not convert during their first engagement with your business, they will think of you when they need services or products you offer. In this way, the long-term value of email marketing is making your brand part of people’s daily lives.

How Email Marketing Differs from Other Engagement Tools

Modern consumers always have access to their email inboxes.

Since email addresses are personal yet accessible channels, your messages relay directly to the customer and put your name on their mind. Plus, with roughly 4 billion daily email users, the pool of potential customers is significant.

Generally, recipients on an email list have signed up to receive messages or previously bought products from a business.

Therefore, they expect and may even welcome the messaging. You can distinguish your messaging from spam with a professional and clean email design. Established branding and an intentional appearance offer greater credibility than a poorly formatted email.

Email marketing offers an extraordinary return on investment (ROI).

An ecommerce marketing agency helps businesses generate significant revenue: on average, email ROI can return $36 for every dollar spent. Your business can meet its financial goals with intentional email design and promotional content.