Web Analytics & Reporting
One of the key ways to determine whether your business is making progress or is underperforming in certain aspects is by tracking your digital marketing efforts.
KME’s web analytics and reporting team uses industry-leading tools to measure your leads and determine which aspects of your business’s website draw your audience. Our custom reporting, proactiveness, and responsiveness help us detect how your business could improve and grow.
What Can We Do?
Identify Trends
Record trends based on seasonality, annual comparisons, and user behavior flow through:
- Landing pages
- Exit pages
- Behavior leading to a conversion
Call Tracking
Track calls coming from different channels, such as:
- Ad campaigns – social media, Adwords, retargeting, Bing ads
- Organic Search
- Newsletters / E-blasts
Utilize Analytics Dashboard
With Google Data Studio (or DataBox if using HubSpot and Google Analytics) we can:
- Obtain clear visual representation of data
- Compare different datasets from Google Analytics
- Compare previous periods to current data and track changes
- Leverage dynamic data, which makes all historical data accessible
Event Tracking
Track user behavior and interactions with your site including:
- Mobile Click-to-Calls
- Scroll Behavior
- Downloads (PDFs, images, etc.)
- Form Submissions
- External Link Clicks
HeatMap Website Analytics
We offer businesses the resources to understand their clients’ behavior and determine user experience improvements. Our web analytics and reporting experts employ heatmaps to learn how users interact with websites. In particular, heatmaps provide our clients with precise metrics and percentages, which can strengthen the connection a business makes with its audience and drive success. Our heatmap services include:
Click Map
Where do users click and why? For instance, blog content readers click on blog images to enlarge them. In learning this point, we can better understand users’ desires and adjust a website accordingly.
Scroll Map
Are users interacting with all the content aon a page? Scroll maps help us determine that detail. Moreover, we customize our advertising services to drive your business to the forefront as well as track all digital marketing campaigns that require no spend minimums or percentage fees.
