We're both the oil and glue that supports local economic development, plus regional economic growth and sustainment.
While our legacy includes many industries, large and small, our core attention and expertise revolves around smaller, local businesses making a difference here in the Washington D.C. and Northern Virginia region. In a phrase, the majority of our customers include the “butcher, baker and candlestick maker” to quote an old rhyme. We help local businesses work together to deliver spectacular products and services to homeowners, service industries, professional offices, and in many cases, to the Federal government (as you’d expect, near Washington D.C.).
Our technology-based heritage, originating as a marketing analytics and technology firm, enables us to very quickly and thoroughly learn and understand new industries, particularly those with very unique, complex audiences and offerings.
Business-to-Consumer clients in the region and across the country range from the very largest retailers (like Toshiba and Menards) to universities (Georgetown, UVA, George Mason, University of Maryland), home service providers (building, remodeling, plumbers, cleaning, heating oil, HVAC) and certified professionals (medical, legal, dental, accounting). Most of whom market and sell primarily online vs. storefront.
Over the years, we’ve helped many really interesting businesses and startups, from “Escape Room” to cosmetic and music licensing startups, beauty pageant organizers and local marinas. All of whom contribute to the richness of personal experience, business acumen and local marketing expertise we bring to all customers.
Business-to-Business partners bring a great deal of additional options and complexities to the table, in their need to build long-term, trusted and profitable relationships with other community leaders with far fewer legitimate opportunities for public, retail-like advertising. As the goal between businesses is often a durable partnership with repeating sales, the strategy and tactics required online are much different than attracting one-time, smaller sale consumers. The growth and partnership among businesses in Northern Virginia has never been better, but the methods and channels to find and engage legitimate prospects is consistently difficult to navigate for those focused on their business – and that’s where we excel.
Business-to-Government customers are the backbone of the regional economy – here around D.C. – seeking to sell everything from widgets and paper to computer systems and physical security to the Federal government, as well as to the local State, city and other municipal government buyers. Our government/public-sector B2G capability statement is here. Selling to the government, however, requires an entirely different process and language – the language of compliant, mission-enabling and cost-effective procurement and acquisitions. The underlying digital marketing is consistent with our other clients, but there’s very unique and formal additional knowledge required to succeed in attracting the attention of government buyers, influencers, teaming partners or analysts. We know this well, with many decades of B2G participation, at every stage of the acquisition cycle.
Discuss your business goals with a digital marketing expert. Contact us at (703) 585-3321 to enhance your marketing campaigns!