Re-Engage Your Audience With Retargeting Ads
Why You Keep Seeing the Same Ads – And How You Can Use This for Your Business You’re browsing Amazon for a new TV. You look at a few models, compare prices, and decide not to buy just …
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Digital Citizen & Customer Engagement – Playbook Delivered
KME.Digital and its Federal contract partnership of small, women-owned Virginia businesses – are currently wrapping up a subcontract for a Digital Client Engagement strategy and pilot program with a major Federal government agency. U.S. Federal citizen engagement, delivered. …
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The Power of a Positive Online Review: Casey’s Automotive
If you’ve ever conducted an online search for a company, you know that the reviews and testimonials you read are a big deciding factor in whether you will become a customer. One of our clients, Casey’s Automotive, recently …
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Is Your Website Working As Hard for You As it Should?
If you’re a small business owner, you understand the importance (and challenge) of gaining new customers. Because most of a consumer’s decision-making happens online, one of the most valuable tools at your disposal for reaching new customers is …
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The Digital Customer Engagement Playbook & White House IT Modernization CoEs
IT modernization is one of the most significant federal technology objectives of 2018, with the White House fully behind enablement of legacy IT networks and systems in order to adopt cloud and shared digital services. The first …
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The U.S. to Businesses – Help Us With Cybersecurity
A new “Draft for Public Comment” just appeared, from your government – entitled “Enhancing the Resilience of the Internet Communications Ecosystem against Botnets and Other Automated, Distributed Threats“. In briefer terms, “Stopping SkyNet in its Infancy, Before it …
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Why Aren’t You Using Retargeting?
It’s 2017, and Retargeting isn’t expensive. As I write this, I’m sitting on the Acela Express from Washington, D.C. to New York. A colleague and I are heading to Google’s Advanced Audience Lab to discuss and train on …
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Creepy Amazon Tech, Hidden Settings, & Snapchat: Location Targeting Updates
Relevance Drives Engagement: Target Location and Win It’s 2017, and the future is definitely here. Real life hoverboards, drone delivery, in-home artificial intelligence, and self-driving cars are all very real. Given these advancements in practical tech, it’s no wonder …
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United’s PR Disaster & Lessons in Reputation Management for SMBs
By now, you’ve either seen the video or heard about it. If you haven’t, here you go. United is experiencing a PR disaster the likes of which we rarely see. Not only did things go terribly wrong for …
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Maximizing Search Page Ownership with Google Search Ads
AdWords and Google MyBusiness now dominate the “above the fold” portion of Google search results. Since the elimination of sidebar ads, Google has added an extra ad spot that forces the user to scroll to see non-paid or …
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