In the midst of some very difficult local economic trends here in the DC and Northern Virginia DMV region, we’ve collected through the WestXDC social business community a number of great tips and insights to
From local services to worldwide organizations, successful businesses rely on effective websites. The efficacy of such websites depends upon their responsive design, engaging content, clear organization, and smooth functioning. In this effort, no “set it
8.5 billion Google searches are processed daily—about 98,000 searches per second. Given those numbers, getting your business’s website noticed can seem daunting. Yet SEO and Paid Ads or Pay-Per-Click (PPC) marketing offer viable strategies to
KME.digital is building our data intelligence services to benefit growing businesses and brands, economic development and growth investment. Combined with market research, audience surveys and networking insight (generated via WestXDC.com), our digital social intelligence analysis
Domain authority (DA) may sound like an ambiguous buzzword, but it’s a substantial—and critical—metric to follow. Combining a diverse array of measurements that Google assigns to websites, DA boils down a website’s performance in search
Despite the similarities in their goals, B2G marketing methods and attitudes are distinct from those of B2B and B2C. For instance, GovCons tend to identify their specific prospects—and where to acquire them—before implementing their marketing
As we head into 2023, uncertainty abounds for our industry. Even now that mid-term elections are largely settled, we must ask: where and how much will the government be spending? What new executive orders can
Think about the companies you follow on social media platforms. Do they have impactful pages? Do they boast high audience engagement? All successful companies dedicate time and funds to at least one social media platform—and
The immediate post-pandemic pipeline revolved around the digital sphere and organizations’ online presence. However, with significant shutdowns and quarantine procedures in the rearview mirror, business events and networking opportunities have returned in earnest. Public sector
