Why Aren’t You Using Retargeting?

It’s 2017, and Retargeting isn’t expensive. As I write this, I’m sitting on the Acela Express from Washington, D.C. to New York. A colleague and I are heading to Google’s Advanced Audience Lab to discuss and train on …

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 Six Questions to Ask Your PPC Manager

If you employ a digital marketing company or freelancer, then odds are they are running pay-per-click ads on Google, Facebook, or another platform. As a professional, they are probably experienced in managing PPC campaigns, but that doesn’t mean …

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Small Business and Mobile Optimization

Small Business and Mobile Optimization A great way for a small business to establish presence in the market is through the development of an optimized mobile website. Developing a mobile website is one of the first things a …

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