About Management Concepts
A leading provider of training and development solutions for public and private organizations, seeks to help professionals enhance their knowledge and capabilities. Its diverse offering of courses, workshops, and e-learning programs empower individuals at all stages of their careers with the expertise they need to excel.
Our Strategy
Management Concepts enlisted KME.digital for digital marketing strategy and support. They sought to boost their online visibility and drive more qualified traffic, which the KME team felt it could deliver by focusing on Paid Media (Bing Ads and Google Ads) and Search Engine Optimization (SEO).
Services Provided
- PPC
- SEO
Our Results
124%
Increase in Clicks
96.5%
Increase in Revenue
12%
Increase in Viewable Ad-Impressions
Paid Media
Bing Ads 2022 vs. 2021:
- 124% Increase in Clicks: KME.digital increased the click-through rate significantly, driving diverse new users to Management Concepts’ website.
- 96.5% Increase in Revenue: Through its strategic PPC efforts, KME.digital nearly doubled the revenue generated by Management Concepts’ Bing Ads.
- 80.5% Increase in Transactions: Management Concepts saw a substantial boost in the number of successful transactions from their PPC campaigns.
- 222% Increase in Viewable Impressions: The ad campaigns KME generated were not only more effective but also much more visible than Management Concepts’ previous efforts, a fact demonstrated by a more than twofold increase in viewable impressions.
Google Ads 2022 vs. 2021:
- 4% Increase in Revenue: KME’s Google Ads efforts achieved incremental revenue growth for Management Concepts, strengthening the brand’s online presence.
- 12% Increase in Viewable Ad-Impressions: The KME team’s prioritization of visibility ensured that Management Concepts’ ads made over 8.4 million impressions, which also helped drive awareness.
SEO Management
2022 vs. 2021:
- 27% Increase in Revenue from Organic Search: KME’s SEO efforts resulted in a substantial revenue boost from organic search, underscoring the importance of a strong online presence.
- 19% Increase in Average Session Duration: By improving the website’s content quality and user experience, KME helped Management Concepts retain visitors over longer periods than the previous year, indicating their SEO strategies’ effectiveness.
- Significant Organic Keyword Ranking Growth: KME’s SEO initiatives improved Management Concepts’ keyword rankings and enhanced the company’s visibility and relevance in search engine results pages.
