Universal Analytics vs. Google Analytics 4 Metrics
When Google sunsets the perennially popular Universal Analytics (UA) on July 1, 2023, it will mark the end of an era. UA has been the go-to website analytics platform since 2012, after all. Yet a new and improved platform is taking UA’s place: Google Analytics 4 (GA4). This advanced hub builds upon the capabilities of […]
Using Web Analytics to Your Advantage
Web analytics tools can help companies of all sizes boost their website traffic, track their users’ behavior, and optimize their online presence. Now, some applications are available for a fee-based subscription while others come in exchange for an email address. Regardless of which option they choose, all businesses that use web analytics gain valuable insights, […]