Universal Analytics vs. Google Analytics 4 Metrics
When Google sunsets the perennially popular Universal Analytics (UA) on July 1, 2023, it will mark the end of an era. UA has been the go-to website analytics platform since 2012, after all. Yet a new and improved platform is taking UA’s place: Google Analytics 4 (GA4). This advanced hub builds upon the capabilities of […]
Increase Your Leads: Top Website Features For Your Business
In today’s market, every company needs a website. But to distinguish your company’s website from competitors’, you must incorporate features that draw traffic and increase engagement. And these features (including a blog, social media, and/or email newsletter) are what a digital marketing agency can help you with. If you want to stand out in Northern […]