Private business’ and nonprofit organizations’ marketing goals may seem somewhat contrary at first. The former generates revenue to grow an organization, while the latter raises awareness for and action around a cause. Yet nonprofit marketing
Over the past year, an influx of AI Writers released has made this remarkable technology both commonplace and ineffective. Content generators’ broad availability has spoiled its advantages for content marketing strategy and SEO. Yet talented
Given the wave of AI advancements announced during 2023, we can expect further breakthroughs in the coming year that will impact numerous industries. In B2G marketing, for example, AI has the potential to foster more
Among Google’s ubiquitous marketing applications is its dynamic business listing feature, Google Business Profile (GBP). Formerly known as Google My Business (GMB), GBP is available to all organizations and allows a company’s owner(s) and employees
Where can you find a reliable dentist nearby? What’s the best Chinese food in your area? Is the rash on your neck a symptom of something serious? These queries, and more, prompt 93% of online
Pay-Per-Click (PPC) advertising platforms allow businesses to secure prominent positioning in search engine results. However, they cannot guarantee search engine users will click on or convert through those ads. Indeed, many users visit search engines
It takes less than a second for an individual to decide whether to stay on a website. So, how do you convince visitors that yours offer something unique, compelling, and worth their time? An organized
When Google sunsets the perennially popular Universal Analytics (UA) on July 1, 2023, it will mark the end of an era. UA has been the go-to website analytics platform since 2012, after all. Yet a
Almost all businesses and their personnel now recognize the power of running popular social media profiles. Indeed, 45% of the most viewed Instagram Stories come from business accounts. Moreover, businesses can build brand visibility—and gain
Generating leads remains a priority for businesses that rely on digital marketing. Yet many organizations have yet to develop a cohesive digital marketing strategy, though doing so could deliver better results. Rather than follow the
