Pay-Per-Click (PPC) advertising platforms allow businesses to secure prominent positioning in search engine results. However, they cannot guarantee search engine users will click on or convert through those ads. Indeed, many users visit search engines to find answers rather than make a purchase. Yet some online applications attract significant traffic with the explicit intent to make a purchase. Foremost among these apps is Yelp, the digital age’s yellow pages that includes crowd-sourced reviews. Business owners who contract with a marketing agency that offers Yelp optimization services can get their ads before customers with a strong intent to buy something.
Now a Yelp Advertising Partner, KME.digital creates customized marketing strategies for organizations in and around Fairfax, VA. We help build online visibility and generate high-quality leads by refining messaging and opening new channels. Moreover, we provide clients with room to grow through monthly contracts, custom reporting, and complete transparency. To learn more and get a digital evaluation, call (703) 585-3321 or visit our website today!
Below, we describe how Yelp advertising works and detail the benefits it offers businesses:
Why Yelp Advertising Works
Businesses use optimized blog content, email marketing campaigns, and numerous other methods to attract leads and build their brand. Each channel plays a role within an overarching marketing strategy yet often appear before users with little intention to purchase. Therefore, producing more leads requires identifying online locations where purchase-minded customers flock.
Yelp easily meets this requirement. Indeed, 83% of Yelp users buy a product or schedule a service through a business they find on the app. Even those who don’t are at least searching local providers, comparing prices, and scanning reviews. They can also leave reviews or send businesses questions, which profile managers can answer.
This degree of activity is motivated by the platform’s straightforward functionality and purpose. Users can create Yelp accounts for free, search for local businesses, and contact those businesses through the app. The business listings are organized and easy to scan with hours of operation and social media links displayed prominently.
Yelp SEO operates on similar principles to other search engines, wherein popular businesses rank higher than competitors. Therefore, companies are motivated to get positive reviews, respond to reviews, and complete their Yelp profile.
How Yelp Advertising Works
As they do for other platforms, businesses that leverage Yelp Ads will work with KME’s PPC advertising team. The platform generates display ads using custom text and images or provides an optimized image using its machine-learning algorithm. These materials appear in conspicuous spots—such as Yelp search results—and users who click them are taken directly to the connected Yelp business profile.
As on other platforms, Yelp Ads are priced on a pay-per-click basis. Ads clients can set and adjust their budgets for individual days or create a maximum monthly budget. They can also pause or cancel service whenever—neither Yelp nor KME requires long-term contracts. Yelp even offers a one-click restart feature, which brings an Ads account back up with its most recently saved advertising settings.
Yelp delivers ads to users based on the interests it perceives in their search terms. As with other platforms, relevant keywords are critical to Yelp Ads’ success. Plus, companies can leverage keyword boosting to emphasize particular terms those companies wish to target. Finally, Yelp Ads allows customers to use location-based targeting for PPC campaigns so they can focus on devices accessing Yelp within a target area.
Yelp Advertising’s Benefits for Businesses
Yelp facilitates lead generation for connecting businesses with new customers. Most Yelp users search for a service, product, or industry rather than a company. Indeed, 80% do not include a business name in queries. Therefore, Yelp ads can capture customers who have never interacted with the company before (yet still intend to buy something!).
Moreover, Yelp is one of the top-cited sources for locating local service providers; many such industries—including HVAC, plumbers, movers, roofers, and auto repair—rank among Yelp’s most-searched categories. Since 87 million users visit the platform monthly, Yelp ads have a great chance to attract clicks and conversions.
All that said, the most effective Yelp Business Profiles include complete, up-to-date information. A thorough profile creates a professional impression, indicating that the business cares for details (as does responding to direct messages). That basic information can also answer some questions and help sell the services. Reaping the maximum benefit of PPC ads requires that your business details are accessible and straightforward.
Use Yelp Optimization Services to Stand Out Among Competitors in Fairfax, VA!
Within a comprehensive marketing strategy, Yelp optimization services can generate high-quality leads and boost your business’s conversions. Fairfax, VA, organizations eager to capitalize on this traffic source can turn to KME.digital, a premiere marketing agency of the DMV. Our team comprises award-winning designers, developers, advertisers, SEO specialists, and more. Plus, monthly contracts and transparent transactions keep our customers active and in charge of the business relationship. For more information on our marketing options, call (703) 585-3321 or visit our website today!