Can your small business adapt to the unexpected? 2020 was an exemplary case of circumstances forcing traditional brick-and-mortar businesses to adjust or die. It still speaks to the need for companies, including ecommerce and digital-based
Google alone processes over 8.6 billion searches daily, offering businesses countless opportunities to reach their audiences. Yet search engines must perceive business websites as credible and relevant to appear at the top of a search
At first glance, digital marketing may seem subjective—after all, what resonates with one customer may not resonate with another. Yet determining your business’s success online calls for metrics, and internet marketing services have objective measurements
Machine learning (ML) and artificial intelligence (AI) are revolutionizing how businesses measure the success of their online marketing campaigns. Since most of the proverbial buyer’s journey now occurs online, web analytics are more critical than
Among Google’s ubiquitous marketing applications is its dynamic business listing feature, Google Business Profile (GBP). Formerly known as Google My Business (GMB), GBP is available to all organizations and allows a company’s owner(s) and employees
Marketing is not a one-size-fits-all endeavor. Thus, tailoring marketing strategies to your business’s unique brand and mission must be an ongoing effort. You have a business because you want to make a difference and give
Business owners should track how they spend their marketing budgets. Doing so allows you to investigate how to allocate funds and avoid directing users to an outdated and dysfunctional website. Your website should be your
Whether they actively promote it or not, every company has a brand. Some brands suggest excellence because of their company’s outstanding products or services. Others may achieve notoriety for poor-quality work. However, establishing a positive
As shocking as it may seem, about 97% of first-time visitors to your website leave and never return. However, you can improve that percentage with a retargeting campaign, which can attract bygone visitors back via
Search engine optimization (SEO) can boost any business’s marketing efforts if executed correctly. Small businesses in particular stand to reap great value from SEO, as website optimization is a cost-effective measure. Even more, local SEO
