An integral part of the B2B toolbox for decades, account-based marketing (ABM) is a strategy for building client-specific campaigns. Yet ABM’s potential for success goes beyond civilian enterprises. Government contracting marketers can also employ its
At first glance, digital marketing may seem subjective—after all, what resonates with one customer may not resonate with another. Yet determining your business’s success online calls for metrics, and internet marketing services have objective measurements
As artificial intelligence and AI-powered tools like ChatGPT prove their utility in daily workplace operations, their potential to revolutionize the Government Contracting (GovCon) sphere will grow more apparent. ChatGPT is an AI-powered large language model
Despite the similarities in their goals, B2G marketing methods and attitudes are distinct from those of B2B and B2C. For instance, GovCons tend to identify their specific prospects—and where to acquire them—before implementing their marketing
Looking across the Federal government data center communities, the constant and long-malignant threat of incurable technical debt (TD) is pervasive – where short term planning and siloed IT design leads to procurement of COTS and
Most GovCon companies understand there’s a good deal of marketing and branding necessary, to set the market space and attract attention from both the Government and Primes doing market research, looking for your goods and
